Develop and execute digital marketing strategies to achieve company objectives, including but not limited to lead generation, customer acquisition, and brand awareness.
Create and manage digital advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
Optimize campaign performance through A/B testing, keyword research, audience targeting, and other optimization techniques.
Manage email marketing campaigns, including content creation, segmentation, scheduling, and performance tracking.
Create engaging content for social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) to drive user engagement and increase followership.
Monitor and analyze key performance metrics, including website traffic, conversion rates, and ROI, to identify trends and opportunities for improvement.
Stay up-to-date with the latest trends and best practices in digital marketing, SEO, SEM, social media, and email marketing.
Collaborate with cross-functional teams, including marketing, sales, and product development, to align digital marketing efforts with overall business goals.