Job Description

Plans and executes all web, SEO/SEM, database marketing, email, social media,
and display advertising campaigns.
xe2x88x99Designs, builds, and maintains our social media presence.
xe2x88x99Measures and reports performance of all digital marketing campaigns and
assesses against goals (ROI and KPIs).
xe2x88x99Identifies trends and insights and optimizes spend and performance based on the
insights.
xe2x88x99Brainstorms new and creative growth strategies through digital marketing.
xe2x88x99Plans, executes, and measures experiments and conversion tests.
xe2x88x99Collaborates with internal teams to create landing pages and optimize user
experience.
xe2x88x99Utilizes strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touch points.
xe2x88x99Identifies critical conversion points and drop off points and optimizes user
funnels.
xe2x88x99Collaborates with agencies and other vendor partners.
xe2x88x99Evaluates emerging technologies.
xe2x88x99Provides thought leadership and perspective for adoption where appropriate.
Qualifications / Skills:
xe2x88x99Creating and maintaining client relationships
xe2x88x99Self-motivated yet customer-focused
xe2x88x99Proficient in marketing research and statistical analysis
xe2x88x99Highly creative with experience in identifying target audiences and devising
digital campaigns that engage, inform, and motivate
Education, Experience, and Licensing Requirements:
xe2x88x99Bachelors or masters degree in marketing or a related field
xe2x88x99Proven working experience in digital marketing, particularly within the industry
xe2x88x99Demonstrable experience leading and managing SEO/SEM, marketing database,
email, social media and/or display advertising campaigns
xe2x88x99Experience in optimising landing pages and user funnels
xe2x88x99Experience with A/B and multivariate experiments
xe2x88x99Solid knowledge of website and marketing analytics tools (e.g., Google Analytics,
NetInsight, Omniture, WebTrends, SEMRush, etc.)
xe2x88x99Working knowledge of ad serving tools
xe2x88x99Experience in setting up and optimising PPC campaigns on all major search
engines
xe2x88x99Working knowledge of HTML, CSS, and JavaScript development and constraints