Job Description

Job Title: Digital Marketing Manager

Location: Sector 85, Noida (Work from Office only)

Employment Type: Full-time

Job Summary

We are seeking a dynamic and creative Digital Marketing Manager to lead our digital presence and drive the successful launch of our fragrance-based cosmetics brand. This role will be responsible for building brand identity, creating buzz pre-launch, executing go-to-market campaigns, and driving online sales and customer engagement across digital platforms.

Key Responsibilities

Brand & Launch Strategy

Develop and execute a pre-launch, launch, and post-launch digital marketing strategy Build brand awareness and positioning for a premium fragrance-based cosmetics line Create digital launch campaigns, teaser content, influencer collaborations and countdown strategies Ensure consistent brand voice, storytelling, and visual identity across all digital channels
Performance & Growth Marketing

Plan and manage paid campaigns on Google Ads, Meta (Instagram/Facebook), YouTube and influencer platforms Drive traffic, conversions, and customer acquisition through performance marketing Optimize D2C website, landing pages, and conversion funnels Monitor ROAS, CPL, CAC, and overall marketing ROI
Social Media & Content Marketing

Develop and manage social media strategy with a strong focus on visual storytelling, reels, and short-form videos Collaborate with creative teams to produce high-quality content for fragrance and beauty consumers Manage content calendars, community engagement, and brand collaborations Work with influencers, beauty bloggers, and fragrance reviewers
SEO, CRM & Retention

Implement SEO strategy to build organic visibility Manage email, WhatsApp, and SMS marketing for customer engagement and retention Analyse customer data and buying behaviour to improve repeat purchases
Analytics & Reporting

Track and analyse performance using Google Analytics, Meta Ads Manager, and other tools Prepare weekly and monthly performance reports with actionable insights Continuously test and optimize creatives, messaging, and channels
Key Skills & Competencies

Strong understanding of beauty, cosmetics, and fragrance consumer behaviour Hands-on experience in brand launch and D2C marketing Expertise in Meta Ads, Google Ads, influencer marketing, and social media growth Knowledge of SEO, CRM tools, and marketing automation Excellent storytelling, content sensibility, and aesthetic judgment Data-driven mindset with creative problem-solving skills Ability to work in a fast-paced startup environment
Educational Qualification

Minimum bachelor's degree in Marketing, Business, Communications, or related field Certification in Digital Marketing / Performance Marketing is a plus
Experience Required

3-5 years of experience in digital marketing Prior experience in beauty, cosmetics, fragrance, fashion or lifestyle brands preferred Experience managing brand launches or early-stage brand growth is highly desirable
Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?40,000.00 per month

Benefits:

Health insurance Paid time off Provident Fund
Application Question(s):

Female Candidate preferred
Work Location: In person