Job Description

Job Summary

We are looking for a result-driven

Digital Marketing Executive

to plan, execute, and optimize

paid advertising campaigns

for lead generation. The role focuses on driving high-quality leads through platforms like

Google Ads, Meta (Facebook & Instagram), and other digital channels

, while continuously improving campaign performance and ROI.

Plan, execute, and manage

paid advertising campaigns

on Google Ads, Facebook, Instagram, and other platforms. Create and optimize

lead generation campaigns

for services such as counselling, mentorship programs, and admissions. Perform

audience research

, targeting, and retargeting to improve lead quality. Monitor daily campaign performance including

CPL, CTR, conversion rate, and ROAS

. Create compelling

ad copies, headlines, creatives, and CTAs

aligned with brand messaging. Set up and manage

conversion tracking

using Meta Pixel, Google Tag Manager, and Google Analytics. Optimize landing pages in coordination with the development team for higher conversions. Run

A/B tests

on ads, creatives, audiences, and landing pages. Manage ad budgets efficiently to maximize lead volume and quality. Generate weekly and monthly

performance reports

with actionable insights. Stay updated with the latest digital marketing trends, ad policies, and platform updates. Proven experience in

paid digital advertising

and

lead generation campaigns

. Hands-on experience with

Google Ads, Facebook Ads Manager, and Instagram Ads

. Strong understanding of

funnels, landing pages, and conversion optimization

. Knowledge of

remarketing, lookalike audiences, and custom audiences

. Experience with

Google Analytics, Meta Pixel, and tracking tools

. Ability to analyze data and make data-driven decisions. Good communication and copywriting skills. Experience in

education, healthcare, or consultancy marketing

is a plus.
Job Type: Full-time

Pay: ₹18,000.00 - ₹30,000.00 per month

Work Location: In person