Job Description

Job Title: Digital Marketing

Overview of the Role

:

We are seeking a savvy Digital Marketing Associate with practical expertise in Google Ads and Meta, preferably in a direct-to-consumer (DTC) company catering to women. Scaling our sponsored performance initiatives to increase revenue, brand impact, and client acquisition will be a major responsibility of yours.

Principal Duties:

Individually and in collaboration with agency partners, start, oversee, and improve performance marketing programs on Meta (Facebook/Instagram) and Google (Search, Display, YouTube). Boost performance on important KPIs such as CAC, ROAS, CTR, and CVR. Work together with the creative team to develop, test, and refine ad creatives that appeal to female consumers. Develop and oversee comprehensive audience tactics, such as retargeting funnels, interest groups, and lookalikes. Regularly evaluate the effectiveness of your campaigns and provide concise observations along with future moves. Keep up on DTC industry competitive benchmarks, innovative developments, and platform algorithm changes.

What We Are Seeking:

4 years of paid media experience, with a solid background in Google Ads and Meta management. familiarity with direct-to-consumer (DTC) brands that cater to women in the wellness, skincare, beauty, fashion, or health sectors. strong knowledge of conversion funnels and performance analytics. competent with performance dashboards, GA4, Meta/Google ad systems, and UTM monitoring. Strong communication abilities both in writing and speaking; you should be able to eloquently and clearly explain why a targeting or creative choice worked or didn't, as well as draw in-depth conclusions about the client. At ease in a fast-paced, startup setting with lofty expansion objectives
Job Types: Full-time, Walk-In

Pay: ?25,000.00 - ?30,000.00 per month

Benefits:

Internet reimbursement
Experience:

Social media management: 4 years (Preferred) Email marketing: 2 years (Preferred) SEO: 4 years (Preferred) PPC: 3 years (Preferred)
Work Location: In person