Job Description

Job Title: Digital Marketing Transformation Manager

Location: [Remote]

Job Type: Full-time

Experience: 5+ years in digital marketing and transformation roles

---

Job Summary:

We are seeking a Digital Marketing Transformation Manager to lead the strategic planning and execution of digital transformation initiatives across our marketing function. The ideal candidate will have deep expertise in digital marketing, data-driven strategies, MarTech (Marketing Technology), and change management. You will be responsible for evolving our marketing processes, platforms, and performance to drive growth and customer engagement.

---

Key Responsibilities:

Digital Strategy & Roadmap:

Define and drive the digital transformation strategy for the marketing team aligned with business goals.

Process Optimization:

Identify inefficiencies in current digital marketing operations and implement process improvements and automation tools.

Marketing Technology Management:

Lead the evaluation, implementation, and integration of marketing technologies (e.g., CRM, marketing automation, analytics platforms).

Cross-functional Collaboration:

Collaborate with IT, Sales, Product, and Customer Experience teams to ensure cohesive digital initiatives.

Data & Analytics:

Build frameworks for tracking and analyzing performance data across digital channels to inform strategy and improve ROI.

Change Management:

Lead training, communication, and stakeholder engagement to embed new tools, processes, and digital mindsets.

Innovation:

Stay updated on digital marketing trends, technologies, and best practices, and identify opportunities for innovation.

---

Requirements:

Bachelor's or Master's degree in Marketing, Business, Digital Media, or related field.

5+ years of experience in digital marketing, with at least 2 years in a transformation or leadership role.

Strong understanding of MarTech tools (e.g., HubSpot, Salesforce, GA4, Adobe Experience Cloud).

Proven track record of leading large-scale marketing transformation projects.

Excellent communication, leadership, and stakeholder management skills.

Data-driven mindset with expertise in digital KPIs and marketing analytics.

---

Preferred Skills:

Certifications in Agile, Change Management, or Digital Transformation.

Experience in managing remote or cross-functional teams.

Knowledge of AI-driven marketing tools and personalization strategies.

Job Type: Full-time

Pay: ₹14,211.66 - ₹50,884.44 per month

Work Location: Remote