Job Description

TCS is hiring for

Digital Marketing

Role:

Digital Marketing

Work location:

Chennai / Bangalore

Experience:

2 - 4 years

Qualification:

Minimum 15 years of regular, full-time education (10 + 2 + 3) is mandatory.

:

1. Campaign Implementation & Execution
o Plan, coordinate, and execute marketing campaigns across digital and offline channels.
o Ensure timely delivery of campaign assets and adherence to brand guidelines.
o Collaborate with creative, media, and category teams for seamless execution.



2. Performance Analysis & Optimization
o Monitor campaign performance using analytics tools (e.g., Google Analytics, social media insights).
o Prepare reports on KPIs such as engagement, conversion, and ROI.
o Identify trends and recommend actionable improvements for future campaigns.



3. Cross-Functional Collaboration
o Work closely with category marketing leads, creative teams, and external agencies.
o Support omni-channel initiatives and ensure alignment with our strategy.



4. Continuous Improvement
o Stay updated on marketing best practices and emerging trends.
o Suggest innovative ideas to enhance campaign effectiveness and customer engagement.

Location

Chennai

Job Function

BUSINESS PROCESS SERVICES

Role

Executive

Job Id

379465

Desired Skills

Marketing | Performance Management
Desired Candidate Profile

Qualifications

: BACHELOR OF COMMERCE