Job Description

Job Summary

We are looking for a highly skilled and creative

Digital Marketing Lead

with 3 to 5+ years of experience in a service-based company, with a strong focus on

(SMM,SEO)

. The ideal candidate will be responsible for driving digital growth through strategic planning, hands-on campaign execution, and team leadership. You will lead a team of digital marketers to increase digital visibility, generate leads, and build brand authority across social platforms and beyond.

Key Responsibilities

Lead and manage the in-house digital marketing team and external vendors (if applicable).
*

Develop and implement full-funnel digital strategies tailored for service-based/B2B offerings.
*

Design and execute organic and paid

social media campaigns

(Facebook, Instagram, LinkedIn, YouTube).
*

Manage client social media accounts to drive engagement and community growth.
*

Oversee

content planning

, calendars, and performance reporting for all social channels.
*

Work closely with content writers and graphic designers to ensure high-quality, branded creatives.
*

Optimize paid campaigns (Meta, Google, LinkedIn) for reach, engagement, and lead generation.
*

Implement and monitor

SEO strategies

and integrate with content marketing efforts.
*

Plan and coordinate content marketing (blogs, reels, infographics, case studies, whitepapers).
*

Develop and optimize

marketing automation workflows

for lead nurturing and conversion.
*

Use analytics tools like

Google Analytics (GA4), Meta Business Suite, Search Console, and HubSpot

to track performance.
*

Collaborate with the sales team to ensure MQLs meet business objectives.
*

Stay updated with the latest

SMM and digital marketing trends

, tools, and best practices.
*

Manage campaign budgets, timelines, and performance reports for clients/stakeholders.
*

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
*

3 to 5+ years of proven experience in digital marketing

, with a core focus on

social media strategy and execution

.
*

Expertise in SEO/SEM, Google Ads, Meta Ads, LinkedIn Ads, and CRM tools.
*

Proficiency in tools like

Canva, Hootsuite, Buffer, Meta Business Manager

, and email marketing tools (Mailchimp, Zoho).
*

Strong understanding of

B2B/service-based marketing models

.
*

Excellent communication, analytical, and leadership skills.
*

Ability to manage multiple projects and teams in a fast-paced environment.
*

Knowledge of content performance metrics and social media KPIs.
Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?55,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement
Schedule:

Day shift Weekend availability
Experience:

Google Ads: 6 years (Preferred) Digital marketing: 6 years (Required) Meta Ad: 6 years (Required)
Work Location: In person