Job Description

Job Title:

Digital Marketing Team Lead

Location:

Quark Atrium, Mohali

Shift:

5:30 Pm to 2:30Am, Onsite role, Night shift

Experience Required:

Minimum 2 years

About the Role:

We are looking for a dynamic

Digital Marketing Team Lead

to join our marketing team. The ideal candidate will lead digital marketing initiatives, drive growth, manage a talented team of professionals, and oversee digital operations across multiple platforms -- including Upwork. If you have a passion for digital marketing, strategic thinking, and proven leadership skills, we want to hear from you!

Key Responsibilities:

Strategic Planning

Develop and implement digital marketing strategies to enhance brand awareness, engagement, and conversions. Identify emerging trends and optimize marketing spend for maximum performance.

Team Leadership

Lead, train, and mentor a team of digital marketing professionals. Foster a collaborative, creative, and performance-driven work culture.

Campaign Management

Oversee all digital marketing campaigns including SEO/SEM, email, social media, and display advertising. Collaborate with content and design teams to produce impactful marketing materials.

Performance Analysis

Track and report campaign performance against KPIs and ROI goals. Utilize analytics tools (e.g., Google Analytics, SEMrush) to provide actionable insights.

Budget Management

Manage digital marketing budgets to ensure optimal ROI and cost-effectiveness.

Collaboration

Work with cross-functional teams to ensure cohesive and aligned marketing strategies. Present campaign strategies and results to senior management and stakeholders.

Upwork & Platform Management

Manage and optimize company profiles, projects, and marketing activities on

Upwork

and other platforms. Identify and pursue opportunities to generate leads, brand presence, and collaborations through Upwork. Coordinate with internal teams to ensure timely and effective delivery of Upwork projects and campaigns.

Innovation

Stay up to date with the latest digital marketing trends, technologies, and tools. Identify new channels and creative approaches to reach target audiences effectively.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. Minimum

2 years of proven experience

as a Digital Marketing Lead or in a similar leadership role. Strong understanding of digital marketing concepts, strategies, and best practices. Hands-on experience with marketing automation and analytics tools (e.g., Google Analytics, SEMrush, HubSpot). Experience managing projects and campaigns on

Upwork

or similar platforms. Excellent leadership, analytical, and project management skills. Strong communication and problem-solving abilities. Ability to thrive in a fast-paced, results-driven environment.
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person