Job Description

DIGITAL MARKETING TEAM LEAD / MANAGER (Senior - B2B SaaS)



We are looking for a Senior Digital Marketing Team Lead/ Manager with strong B2B SaaS experience to lead and scale our digital marketing efforts. This role will own full-funnel digital performance, leverage advanced AI-driven automation, and manage a high-performing team of 8-10 marketers. The ideal candidate is data-driven, technically sound, and experienced in building predictable demand and pipeline through modern digital channels.

Roles and Responsibilities

Core Digital Marketing

Plan, execute, and optimize integrated digital marketing campaigns including website, SEO/SEM, PPC, email, social media, display, and remarketing Maintain and grow the company's social media presence across all digital channels Measure, track, and report on performance of all digital marketing campaigns, ensuring ROI and continuous improvement Conduct keyword research and selection for PPC campaigns and SEO initiatives Analyze websites and document technical and on-page SEO improvements Monitor SEO performance and manage initiatives to ensure sustained high rankings Provide ongoing support for all SEO initiatives including reporting, analysis, and optimization recommendations Strategically plan and execute PPC campaigns to improve advertising efficiency and ROI Utilize bid management tools and data modeling to maximize paid media effectiveness Monitor campaign results, analyze key metrics, and continuously optimize CTR and conversion rates Optimize landing pages for search visibility, quality score, and conversion performance Act as liaison with paid search engine partners and vendors
AI, Automation & Advanced Marketing

Drive adoption of AI-powered marketing automation across demand generation, lifecycle marketing, and performance optimization Implement AI-driven lead scoring, segmentation, and personalization to improve MQL-to-SQL conversion and pipeline velocity Leverage AI tools for: Predictive performance forecasting and budget optimization Paid media bidding, audience expansion, and creative testing SEO insights, content optimization, and intent analysis Own and optimize marketing automation platforms (MAP) and CRM integrations to enable scalable, data-driven campaigns Use advanced analytics (GA4, dashboards, BI tools) for multi-touch attribution, funnel analysis, and decision intelligence Champion experimentation using AI-led A/B and multivariate testing across ads, landing pages, and email journeys
Leadership & Stakeholder Management

Lead, mentor, and manage a team of 8-10 digital marketers across paid media, SEO, content, marketing ops, and analytics Collaborate closely with Sales, Product, RevOps, and Leadership to align marketing strategy with revenue goals Present performance insights, forecasts, and recommendations to senior leadership and executive stakeholders Work closely with US-based teams and global stakeholders in a fast-paced, international environment
Desired Candidate Profile

Experience & Skills

7-10+ years of experience in digital marketing, with strong exposure to B2B SaaS Hands-on expertise in SEO, PPC, paid media, and lifecycle marketing Strong experience with Google Ads (legacy knowledge of Yahoo/MSN acceptable), and modern paid platforms Proven experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo, Pardot or similar) Demonstrated experience applying AI and automation to improve marketing efficiency and outcomes Strong ability to analyze data, websites, funnels, and performance metrics Experience writing or overseeing high-quality marketing content Excellent analytical, communication, and stakeholder management skills Results-oriented mindset with a strong ownership attitude Bachelor's degree preferred Web programming knowledge is a plus but not required Excellent written and spoken English
Perks and Benefits

Regular exposure to business stakeholders and executive leadership High degree of ownership, authority, and strategic influence Opportunity to work in a high-learning, fast-growth B2B SaaS environment Exposure to international work culture, including close collaboration with US-based teams
How to apply

If you're passionate about frontend development, WordPress, and continuous learning, we'd love to hear from you!

Email: hr@paradisosolutions.com

Contact: 9175945 6121

Website: www.paradisosolutions.com

Job Type: Full-time

Pay: ?50,000.00 - ?80,000.00 per month

Benefits:

Provident Fund Work from home
Experience:

SEO tools: 2 years (Required) WordPress: 3 years (Required) SEO: 5 years (Required) Marketing automation: 4 years (Required) B2B Marketing: 4 years (Required) PPC Campaign Management: 1 year (Required) Social media strategy: 1 year (Required) CTR: 3 years (Required) AI: 1 year (Required) GA4: 3 years (Required) BI Tools: 4 years (Required) AI lead A/B testing: 3 years (Required)
Work Location: Remote