Job Description

Job Title:

Digital Marketing Strategist ( Permanent Remote Position)

Experience:

5+ years

Shift:

Canadian day Light ( 6:30 PM- 3:30 AM)

Position Type:

Permanent Work from Home

Payroll Company:

TBCS India

Note : Only Immediate joiner's need to apply.

Job Overview:

Black Rock Digital is seeking a highly skilled

Digital Marketing Strategist

with strong agency experience to join our dynamic team. The ideal candidate will take a leadership role in developing and executing omnichannel marketing strategies to drive customer acquisition and lifetime value. You will collaborate closely with teams in Canada and India to deliver high-performing campaigns across paid and organic channels.

Key Responsibilities:

Develop and implement comprehensive marketing strategies across digital and offline channels. Manage day-to-day execution of digital projects, including website launches, online tools, and advertising campaigns. Oversee and optimize all paid lead generation channels, including Google, Facebook, Instagram, YouTube, and more. Translate brand strategy into actionable marketing objectives and campaign plans. Monitor campaign performance, generate insights, and adjust strategies to meet KPIs. Manage direct-to-consumer websites' ad tech and analytics, including tracking pixels, Google Tag Manager, and Google Analytics. Ensure consistent messaging and brand positioning across all platforms. Collaborate with cross-functional teams to support product launches and community engagement.

Requirements:

7-8+ years

of experience in Paid Search (PPC), Google Shopping, Display, and Video Ads (YouTube experience preferred). Proven experience managing Facebook/Instagram ads with advanced targeting and optimization. Strong background in digital marketing, data analysis, and campaign strategy. Proficiency in Google Analytics, Google Tag Manager, and product feeds. Experience working directly with clients and managing PPC accounts across different business verticals. AdWords certification is a plus. Excellent analytical, organizational, and communication skills. Ability to work independently and manage multiple projects effectively.

Professional Competencies:

High attention to detail and accuracy. Strong problem-solving and strategic thinking abilities. Ability to work under pressure and meet deadlines. Self-motivated with a strong sense of accountability. Creative mindset with a focus on driving results.
Job Types: Full-time, Permanent

Pay: ₹45,000.00 per month

Benefits:

Health insurance Paid sick time Provident Fund Work from home
Application Question(s):

Can you join within 2 days ? Are you proficient in using Google Analytics, Google Tag Manager, and managing product feeds? How many years of agency experience you have? Have you carefully read the job description and are you ready to join with the offered salary? Do you have experience in working with International clients? How would you rate your communication skills on a scale of 1 to 5 (1 = Poor, 3- Manageable 5 = Excellent)?
Experience:

Digital marketing strategist designation: 7 years (Preferred)
Language:

English (Required)
Shift availability:

Night Shift (Required)
Work Location: Remote