Job Description

Job Overview:

The

Digital Marketing Strategist

is responsible for developing and implementing online marketing strategies that help grow our brand presence, generate leads, and drive conversions. The role requires a deep understanding of performance marketing tools, digital ad platforms, and analytics to ensure optimized results for campaigns. This position plays a critical role in helping the company meet its growth and revenue goals through innovative digital efforts.

Key Responsibilities:

Campaign Strategy & Execution:

Plan, manage, and optimize paid ad campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.

Lead Generation:

Use performance marketing tactics to attract, convert, and nurture leads through the digital funnel.

Performance Monitoring:

Track and analyze campaign metrics like CPC, CTR, CPL, and ROAS, and make data-driven decisions for continuous improvement.

Collaboration:

Work closely with the design, content, and development teams to create engaging ad creatives, landing pages, and funnel experiences.

Market & Audience Research:

Understand target audiences and competitors to craft strategic messaging and campaign structures.

SEO & Analytics:

Support SEO strategy and use tools like Google Analytics, Google Tag Manager, and Data Studio for reporting and insights.

Reporting:

Generate weekly/monthly performance reports and provide recommendations for improvement.

Budget Management:

Allocate and manage marketing budgets efficiently to maximize ROI.

Platform Updates:

Stay informed of changes to algorithms, ad policies, and digital marketing trends.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. 4-5 years of experience in digital marketing, with a strong focus on performance marketing. Hands-on experience with Google Ads, Facebook/Meta Ads Manager, and LinkedIn Campaign Manager. Strong knowledge of analytics tools such as Google Analytics, Data Studio, and Excel/Google Sheets. Certification in Google Ads or Meta Blueprint is a plus. Ability to work independently as well as in a team setting. Strong problem-solving skills, creative thinking, and attention to detail. Excellent communication and time management skills.

Working Conditions:

Office-based work environment (with flexibility depending on project needs). Collaborative and fast-paced team setting. Regular interaction with internal teams and clients.

Salary and Benefits:

Competitive salary based on experience and performance. Incentives for hitting campaign targets. Opportunities for learning, certifications, and career advancement. Supportive work culture that values initiative and creativity.
Job Type: Full-time

Pay: ?40,000.00 - ?50,000.00 per month

Schedule:

Day shift
Work Location: In person