Job Description

The Digital Marketing Strategist will lead digital initiatives to strengthen brand visibility, improve lead quality, and support admissions growth. This role requires experience in the education/training industry, content strategy expertise, strong coordination with editing/design teams, and hands-on management of social media, YouTube, and podcast channels.

Key Responsibilities1. Marketing Strategy & Planning

Develop digital marketing strategies aligned with admission and brand goals. Plan monthly & quarterly campaign calendars. Conduct market and competitor analysis to refine positioning.

2. Content Creation & Coordination

Create content aligned with marketing goals, campaign themes, and social media needs. Collaborate with the editing and design teams for reels, videos, creatives, thumbnails, posters, and ads. Write scripts, captions, marketing copy, and course promotional materials.

3. Social Media & Ad Campaign Management

Manage day-to-day posting and engagement across Instagram, Facebook, LinkedIn, and YouTube. Plan and run paid campaigns (Meta & Google Ads) to generate high-quality leads. Track analytics and optimize content and ads for better performance.

4. Lead Quality Monitoring & A/B Testing

Conduct A/B testing on creatives, landing pages, captions, ads, and formats. Monitor lead quality and share insights with the sales team for improving conversions. Optimize targeting, messaging, and platforms to improve ROI.

5. Course Content Marketing

Create marketing content for new and existing courses. Work with trainers/academic teams to understand course USP and convert them into promotional messaging.

6. YouTube & Podcast Management

Plan and script educational and promotional video content. Coordinate recording, editing, uploading, SEO, and thumbnails. Manage podcast topics, scheduling, production flow, and distribution.

7. Collaboration & Reporting

Work closely with the sales team to align lead flow and messaging. Share weekly insights on campaign performance, audience behavior, and lead quality. Prepare monthly digital marketing performance reports.

Qualifications & Experience

Bachelor's degree in Marketing, Mass Communication, Media, or related field. 2-5+ years of experience in digital marketing (education sector preferred). Strong command of social media strategy, content planning, analytics, and advertising. Hands-on experience with tools like Meta Ads Manager, Google Ads, Canva/Figma, YouTube Studio, and CRM systems.

Skills Required

Creative content strategy & strong writing skills. Data-driven approach to campaigns and targeting. Good understanding of SEO, SEM, PPC & A/B testing. Excellent coordination with design, editing, academic, and sales teams.
Experience in handling YouTube and podcast workflows.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person