aligned with business goals.
Identify target audiences and create buyer personas to optimize campaigns.
Plan and allocate budgets across different digital channels for maximum ROI.
2. Campaign Management
Manage end-to-end execution of campaigns across:
SEO & SEM (Google Ads, Bing Ads)
Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, etc.)
Email Marketing & Automation
Content Marketing & Influencer Collaborations
Ensure campaigns are data-driven, creative, and aligned with brand identity.
3. Analytics & Reporting
Monitor campaign performance using tools like
Google Analytics, GA4, Search Console, SEMrush, Ahrefs, HubSpot, etc.
Track KPIs such as CTR, conversion rate, CAC, and ROI.
Provide detailed reports and insights to management with actionable recommendations.
4. Team Collaboration & Leadership
Work closely with designers, content creators, and developers to ensure campaign effectiveness.
Mentor and guide junior marketing team members.
Collaborate with sales teams to align lead generation and nurturing strategies.
5. Optimization & Innovation
Continuously A/B test campaigns, creatives, and landing pages to improve performance.
Stay updated with industry trends, algorithm updates, and emerging platforms.
Experiment with new tools, technologies, and growth hacking techniques.
Job Type: Full-time
Pay: ₹18,000.00 - ₹22,000.00 per month
Experience:
Digital marketing: 2 years (Preferred)
Work Location: In person
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