is a leading institution in Calicut focused on delivering high-quality education and skill development programs in emerging fields like data analytics, digital marketing, and more. We are expanding our digital presence and looking for a results-driven
Digital Marketing Strategist
to lead our online marketing initiatives and help us reach more learners across India and beyond.
Role Overview
We are seeking a creative and analytical
Digital Marketing Strategist
to drive our digital campaigns, brand awareness, and lead generation efforts. The ideal candidate will be well-versed in all aspects of digital marketing and capable of planning, executing, and optimizing strategies across various platforms.
Key Responsibilities
Develop and execute effective digital marketing strategies to promote courses and build brand visibility
Manage SEO, Google Ads, Meta Ads (Facebook/Instagram), email marketing, and content campaigns
Plan and run paid campaigns to generate leads and enrollments
Monitor, analyze, and report performance metrics using tools like Google Analytics and Meta Business Suite
Work closely with content creators, designers, and academic teams to align marketing goals
Optimize website traffic, landing pages, and lead conversion funnels
Stay up to date with digital trends, competitors, and edtech industry developments
Requirements
Bachelor's degree in Marketing, Business, Communications, or related field
3-10 years of experience in digital marketing (preferably in edtech or training sector)
Proficiency in Google Ads, Facebook Ads Manager, SEO tools (SEMRush, Ahrefs), and email marketing platforms
Strong understanding of conversion tracking, retargeting, and audience segmentation
Excellent communication, analytical, and project management skills
Based in Calicut or willing to relocate
Preferred Skills
Google Ads and Meta Blueprint certifications
Experience with marketing automation tools (Mailchimp, HubSpot, etc.)
Knowledge of basic design tools (Canva, Adobe, etc.) is a plus
Job Type: Full-time
Pay: ?25,000.00 - ?40,000.00 per month
Experience:
Digital marketing: 2 years (Required)
Location:
Calicut, Kerala (Required)
Work Location: In person
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