Job Description

About the Role:

We are looking for a skilled and experienced

Marketing Strategist

to lead and enhance our digital marketing efforts. This is a full-time permanent position ideal for someone with a strategic mindset and hands-on expertise in SEO, PPC, and digital marketing tools. The ideal candidate will be responsible for planning, executing, and optimizing marketing campaigns that drive brand visibility and generate high-quality leads.

Key Responsibilities:

Strategy & Planning:

Develop and implement comprehensive marketing strategies across multiple digital platforms to meet business goals.

SEO & PPC Management:

Lead and manage SEO and paid campaigns (Google Ads, Meta Ads) including keyword research, website optimization, and ad performance monitoring.

Digital Marketing Tools Management:

Utilize tools such as Google Analytics, Google Search Console, Meta Business Suite, and Amazon Ad Manager to run and analyze marketing campaigns.

Market & Competitor Analysis:

Conduct thorough market research to identify trends, opportunities, and competitor strategies to stay ahead in the industry.

Performance Tracking & ROI Optimization:

Measure and analyze campaign performance using data insights to refine strategies and maximize return on investment.

Collaboration:

Coordinate with the content, design, and business development teams to align marketing initiatives with company objectives.

Requirements:

MBA in Marketing or related field from a recognized institution. Minimum of 2 years of proven experience in digital marketing strategy. Strong command over SEO, PPC, and digital campaign management. Proficiency with marketing tools including Google Analytics, Google Ads, Meta Ads Manager, and familiarity with e-commerce platforms like Amazon. Excellent analytical and strategic thinking skills. Strong communication and cross-functional collaboration abilities.

Preferred Skills:

Experience in B2B and B2C marketing. Familiarity with email marketing platforms, CRM tools, and marketing automation. Ability to manage multiple projects simultaneously and meet tight deadlines.
Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?25,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

Digital marketing Strategist: 2 years (Preferred)
Work Location: In person