Job Description

Key Responsibilities1. Digital Strategy & Planning

Develop and execute comprehensive digital marketing strategies aligned with business goals Plan quarterly and annual digital campaigns for client acquisition and brand positioning Identify growth opportunities across paid, organic, and content-driven channels
2. Performance Marketing & Lead Generation

Manage and optimize paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, YouTube) Drive high-quality leads for trading accounts, mutual funds, IPOs, and other investment products Track CPL, CAC, ROI, and conversion metrics to improve campaign performance
3. Content & Brand Communication

Work closely with content and design teams to create compliant financial content Oversee blogs, landing pages, email campaigns, app/web banners, and social media content Ensure all communication adheres to SEBI and compliance guidelines
4. Social Media & Online Presence

Build and manage the company's presence across LinkedIn, Instagram, X (Twitter), YouTube, and other platforms Plan content calendars around market trends, educational posts, product launches, and company updates Monitor engagement, reach, and follower growth
5. Analytics & Reporting

Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and CRM dashboards Prepare weekly and monthly performance reports for management Use data insights to optimize marketing spend and strategies
6. Website & App Marketing

Optimize website and landing pages for SEO, conversions, and user experience Coordinate app install campaigns and retention strategies (if applicable) Improve organic traffic and lead funnel efficiency
Educational Qualifications

Bachelor's degree in Marketing, Business, Finance, or related field MBA / Digital Marketing certification will be an added advantage
Preferred Experience

Experience in stock broking, fintech, banking, NBFC, or financial services Prior exposure to SEBI-regulated marketing communication Experience in scaling digital campaigns for trading platforms or investment products
Job Type: Full-time

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

Paid time off Provident Fund
Work Location: In person