Job Description

:We are seeking a Digital Marketing Strategist to lead our brand's digital growth, drive data-backed marketing initiatives, and craft intelligent, high-impact campaigns that resonate with our premium clientele. The ideal candidate will oversee end-to-end digital strategy - from market research and content creation to paid campaigns, social media, SEO/SMO, and lead nurturing - ensuring brand presence reflects the sophistication and excellence of a luxury wealth management and real estate firm.Key Responsibilities for Digital Marketing Strategist:1. Market Research and Competitor Analysis: Conduct thorough research to understand market positioning, focusing on brand analysis, services offered, target audience engagement, and identification of market trends particularly affecting Non-Resident Indians (NRIs) in the wealth management and real estate investment sectors.2. Strategic Marketing and Sales Plan Development: Develop and execute a comprehensive marketing and sales strategy aimed at expanding our user base to 100,000, with a significant focus on converting these users into paid clients. This strategy should reflect an intelligent, witty, and classy brand tone, using a minimalistic style consistent with luxury brands.3. Digital Content Creation: Create a content plan that includes blogs, infographics, and videos tailored to attract and engage our target demographic. Ensure all content is optimized for SEO and reflects the brand's voice and aesthetic, inspired by benchmarks set by entities such as The Economist and luxury brands like Louis Vuitton and Gucci.4. Social Media Strategy and Execution:Oversee and enhance our social media presence across platforms such as LinkedIn, Instagram, Facebook, and Twitter. Develop and implement posting schedules, engagement strategies, and content that aligns with our overarching marketing goals.5. Paid Advertising Campaigns: Design and manage targeted advertising campaigns on platforms like Google Ads and LinkedIn Ads. Focus campaigns on specific demographic and geographic insights to maximize reach and conversion. 6. Email and WhatsApp Marketing Initiatives: Utilize our existing database of 50,000 leads to launch innovative email and WhatsApp marketing campaigns aimed at nurturing leads and converting them into paying clients.7. Sales Funnel Development: Construct and refine a sales funnel that seamlessly integrates with the digital marketing strategy, facilitating the conversion of users from initial contact through to paid client status.8. Campaign Calendar Management: Develop and maintain a detailed campaign calendar that schedules and coordinates the distribution of various marketing content across different channels over a three-month period.9. Performance Tracking and KPI Management: Define and track Key Performance Indicators (KPIs) for all marketing and sales activities to measure success and ROI. Adjust strategies based on analytics and performance data.10. Presentation and Reporting:Regularly prepare and present detailed reports and strategy presentations to stakeholders, showcasing progress, results, and future plans.11. Advanced SEO and SMO Strategies: Lead the development and implementation of advanced Search Engine Optimization (SEO) and Social Media Optimization (SMO) strategies to ensure that not only matches but exceeds industry standards in digital visibility. This includes optimizing our website and social media content for search engines and social platforms, aiming to increase organic search rankings and enhance social media engagement. These efforts will focus on innovative practices that keep us ahead in the industry, continually adapting to the latest algorithms and trends. (ref:updazz.com)

Skills Required