Job Description

We\'re looking for a versatile Digital Marketing Specialist with expertise in PPC, SEO, and lead generation to drive online success for our business. This role may also encompass the following responsibilities: Responsibilities: PPC Advertising:

• Manage PPC campaigns on platforms like Google Ads and social media.
• Optimize ad performance through keyword research and budget management.

SEO (Search Engine Optimization):

• Improve website visibility through on-page and off-page SEO.
• Monitor keyword rankings and organic traffic.

Lead Generation:

• Develop strategies to attract and engage potential customers.
• Optimize the lead generation funnel for higher conversion rates.

Analytics and Reporting:

• Analyze data using tools like Google Analytics.
• Provide insights for data-driven decision-making.

Content Marketing:

• Create and manage content marketing strategies, including blog posts, infographics, and videos.
• Ensure content aligns with SEO and lead generation goals.

Email Marketing:

• Plan and execute email marketing campaigns.
• Segment email lists and analyze campaign performance.

Social Media Management:

• Develop and implement social media strategies to increase brand visibility.
• Monitor and engage with the online community.

Qualifications:

• Bachelor\'s degree or equivalent experience.
• Proven PPC and SEO skills.
• Familiarity with analytics tools.
• Strong communication and project management abilities
• Should be comfortable with working in UK/US shifts

Job Type: Full-time Salary: \xe2\x82\xb918,534.83 - \xe2\x82\xb928,665.59 per month Schedule:

• Evening shift
• Night shift

Ability to commute/relocate:

• Gautam Buddha Nagar, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Experience:

• PPC Campaign Management: 1 year (Required)
• SEO: 1 year (Preferred)

Shift availability:

• Night Shift (Required)
• Overnight Shift (Preferred)