Job Description

Key Responsibilities

Core Priorities

oLead & Execute Scalable Meta Marketing Campaigns

oOwn the full strategy and execution of Meta performance campaigns for all SIEC events, student recruitment services, and global markets.

Build, optimise, and scale campaigns for leads, conversions, and engagement across multiple regions. Implement advanced audience strategies (lookalikes, retargeting, custom audiences). Build highly converting ad creatives, messaging, and landing paths. Drive measurable outcomes including high-quality leads, event registrations, student walk-ins, and conversions. Maintain strong brand consistency across ads, visuals, and digital content.

Project Management & Team Leadership

Work closely with senior management and guide a small marketing team toward high performance. Manage day-to-day priorities, timelines, and deliverables. Balance fast-turnaround needs with long-term strategy and campaign scalability. Ensure internal alignment on messaging, targeting, creative requirements, and KPIs. Manage budgets efficiently to maximise ROAS.

Commercial & Analytical Ownership

Track, analyse, and report performance using Meta Business Suite, GA, CRM and analytics tools. Optimise campaigns to reduce cost-per-lead and improve lead quality. Set up automated funnels, retargeting journeys, and conversion tracking. Work with counsellors, events, and branch teams to align marketing activity with business growth goals.

Creative Oversight

Review and approve ad creatives, landing pages, and marketing collateral. Maintain strong brand visual consistency. Provide creative direction for video ads, copy, and storytelling.

Innovation & Expansion

Expand into new digital channels (Google, TikTok, LinkedIn) where relevant. Test advanced strategies such as Advantage+ campaigns, automated rules, and AI-driven optimisation. Strengthen automation and tracking setup across CRM and analytics tools. Bring fresh ideas to elevate SIEC's brand presence across India and international markets.

The Ideal Candidate

3-5 years' experience in Meta performance marketing with proven ability to scale campaigns. Strong analytical skills and ability to optimise for ROI. Experience managing budgets, creative teams, and performance pipelines. Excellent communication, project management, and organisational skills. Ability to manage multiple campaigns across regions simultaneously. Hands-on, proactive, and comfortable leading from the front.

Bonus (Desirable):

Experience in education, study-abroad, or event marketing. Knowledge of Google Ads, paid social, or full-funnel digital campaigns. Creative copywriting and visual storytelling skills. Familiarity with CRM/automation systems. Ability to collaborate across multicultural teams.
Interested candidates can share their resume on +91-7428897003 or hro@siecindia.com

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹60,000.00 per month

Work Location: In person