Job Description

We are looking for a highly skilled and analytical

Digital Marketing Executive

with hands-on expertise in

Google Ads

. The candidate will be responsible for planning, executing, optimizing, and scaling paid campaigns on Google to drive high-quality leads, conversions, and brand growth.

Key Responsibilities

Plan, create, and manage

Google Ads campaigns

(Search, Display, Video, Performance Max, Remarketing). Conduct

keyword research

, competitor analysis, and audience segmentation. Optimize campaigns regularly to achieve

maximum ROI and lower CPA/CPC

. Track campaign performance using

Google Analytics, Tag Manager, Search Console

, and other tools. Prepare weekly & monthly performance

reports

, insights, and recommendations. Manage

ad copies, extensions, landing pages

, and A/B testing. Collaborate with marketing and creative teams to improve ad effectiveness. Stay updated with

Google Ads trends, policies, and algorithm changes

.

Required Skills & Qualifications

Proven experience managing

Google Ads campaigns

. Strong understanding of

PPC strategies, bidding, and campaign structure

. Experience with tools like Google Analytics, Google Tag Manager, and Keyword Planner. Good communication, analytical, and problem-solving skills. Certification in

Google Ads

is a plus. Ability to work independently and deliver measurable results.
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

Provident Fund
Experience:

total work: 1 year (Preferred) Google Ads: 1 year (Preferred)
Work Location: In person