Job Description

Job Title:

Digital Marketing Specialist

Location:

Kolkata (covering Arena Animation Kankurgachi, Arena Animation Barasat & Lakme Academy Barasat)

Type:

Full-Time | On-site

About the Role

We are seeking a highly motivated and data-driven

Digital Marketing Specialist

to plan, execute, and optimize marketing campaigns for our three creative education brands --

Arena Animation Kankurgachi, Arena Animation Barasat,

and

Lakme Academy Barasat

.
The ideal candidate should have

hands-on experience in SEO, Google Ads, Meta Ads, content marketing, and analytics

, with a strong focus on generating quality student leads and building digital brand presence.

Key Responsibilities

1. Performance Marketing

Create, manage, and optimize

Google Search, Display, and YouTube Ads

for all brands. Run

Meta (Facebook and Instagram)

ad campaigns targeting student lead generation and course awareness. Monitor daily performance, reduce CPL (Cost Per Lead), and maximize conversions. Conduct A/B testing of creatives, ad copies, and landing pages to enhance CTR and ROI. Collaborate with the design team to produce engaging creatives and video ads.

2. SEO & Website Optimization

Conduct comprehensive

keyword research

, competitor analysis, and content audits. Optimize website and landing pages for

on-page SEO, meta tags, internal linking, and site structure

. Work on

off-page SEO

-- backlinks, citations, and local SEO optimization. Track keyword performance and implement strategies to improve

organic rankings and traffic

. Maintain technical SEO hygiene (speed, schema, sitemaps, etc.).

3. Social Media Marketing

Plan and execute monthly

social media calendars

for all centers. Create visually appealing posts, reels, and stories aligned with brand aesthetics. Monitor engagement, respond to queries, and build an active online community. Identify and leverage trending topics in beauty, animation, and design education.

4. Analytics & Reporting

Track, measure, and analyze campaign data using

Google Analytics (GA4), Tag Manager, and Meta Business Suite

. Maintain detailed

weekly and monthly marketing reports

for management. Evaluate lead quality and conversion rates from digital sources. Provide insights and recommendations for continuous improvement.

5. Coordination & Strategy

Work closely with

counselling and sales teams

to align leads with admission goals. Collaborate with vendors, content writers, and video editors for campaign execution. Stay updated with the latest trends and algorithm changes in

Google and social platforms

.

Requirements

Qualification:

Graduate or Postgraduate in Marketing, Mass Communication, or any related field.

Experience:

Minimum 2 years of relevant experience in digital marketing (education/training background preferred).

Core Skills Required:

Proficiency in

Google Ads, Meta Ads, SEO (on-page, off-page, technical), and Analytics tools.

Strong knowledge of

keyword research, Google Search Console, SEMrush / Ahrefs.

Understanding of

lead funnels, landing page optimization, and remarketing.

Basic skills in

Canva / Photoshop / short video editing

preferred. Strong communication and reporting abilities.
Job Type: Full-time

Benefits:

Leave encashment Paid sick time
Application Question(s):

What is your salary expectation?
Experience:

Digital marketing: 3 years (Required) Google Ads: 2 years (Required) Social media marketing: 2 years (Required) SEO: 2 years (Required)
Work Location: In person