We're looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize data-driven campaigns across paid, owned, and earned media channels.
Key Responsibilities:
Manage performance marketing across Google Ads, Meta, LinkedIn, and other platforms.
Optimize SEO/SEM, PPC, and remarketing campaigns for maximum ROI.
Track KPIs and conversion metrics using Google Analytics, Tag Manager, and Data Studio.
Develop and execute email automation, CRM workflows, and audience segmentation.
Collaborate with design and content teams to produce high-performing creatives.
Conduct A/B testing, keyword analysis, and competitor benchmarking.
Maintain campaign dashboards and performance reports.
Requirements:
Bachelor's in Marketing, Digital Media, or related field.
2-4 years of hands-on experience in performance marketing.
Proficiency in Google Ads, Meta Business Suite, Google Analytics 4, and SEO tools.
Strong analytical, optimization, and reporting skills.
Working knowledge of HTML, WordPress, or marketing automation tools preferred.
Job Type: Full-time
Pay: ₹9,268.36 - ₹34,648.32 per month
Work Location: In person
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