Digital Marketing Specialist

Year    WB, IN, India

Job Description

Digital Marketing



Location:

Kolkata (

Candidate preffered who are currently in or around west Bengal

)

Job Summary



We are seeking a skilled and motivated SEO & Digital Marketing Executive to develop and implement strategies that increase website traffic, improve search engine rankings, and enhance brand visibility. The ideal candidate will have a strong understanding of SEO, digital marketing tools, and analytics to drive measurable results.

Key Responsibilities:



SEO Strategy & Implementation

Conduct keyword research to guide content strategies. Optimize website content, meta tags, and structure for search engine rankings. Monitor and analyze website performance using tools like Google Analytics and Search Console.

Content Marketing

Collaborate with the content team to produce high-quality, SEO-friendly content. Ensure consistent brand messaging across all digital platforms.

Digital Marketing Campaigns

Plan, execute, and optimize paid campaigns on platforms like Google Ads, Facebook, and LinkedIn. Manage retargeting and display advertising efforts.

Performance Analysis

Generate performance reports with actionable insights. Track and measure KPIs, including traffic, leads, and conversion rates.

Stay Updated

Keep up with the latest SEO and digital marketing trends. Suggest improvements based on industry developments.

Requirements:



Proven experience in SEO and digital marketing. Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and social media platforms. Strong analytical and problem-solving skills. Excellent communication and project management abilities. [Optional] Certification in SEO or Digital Marketing is a plus.

Preferred Skills:



Knowledge of HTML/CSS. Experience with email marketing tools. Understanding of UX/UI best practices.

Perks & Benefits:



l Permanent Job role

l 5 days in a week

l Bonus, PF & ESIC

l On time salary

l Career growth

Job Type: Full-time

Pay: ₹300,000.00 - ₹384,000.00 per year

Benefits:

Health insurance Leave encashment Paid sick time Paid time off Provident Fund
Experience:

SEO: 3 years (Preferred) PPC Campaign Management: 3 years (Preferred) Email marketing: 3 years (Preferred) Social media marketing: 3 years (Preferred)
Work Location: In person

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Job Detail

  • Job Id
    JD4385314
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year