Digital Marketing Specialist

Year    WB, IN, India

Job Description

Campaign Management & Execution

Strategy & Planning

:Develop, implement, and monitor digital marketing strategies to achieve business goals and targets.

Channel Management

:Manage and execute campaigns across various digital channels including social media, email, PPC (paid search), and SEO.

Brand Consistency

:Ensure consistent brand messaging and visual identity across all online platforms and content.

Promotional Activities

:Launch promotional offers, events, and direct advertising to attract new customers.
Content & Optimization

Content Creation

:Work with creators to produce high-quality digital content, including website copy, newsletters, and social media posts.

SEO

:Conduct keyword research and optimize website content to improve search engine rankings and organic traffic.

Website Management

:Oversee and improve online content and website performance, focusing on user experience and analytics.
Data Analysis & Reporting

Performance Monitoring

:Track key performance indicators (KPIs) and analyze campaign data to measure effectiveness and ROI.

Reporting

:Provide regular reports and insights on campaign performance, digital data, and market trends to senior management.

Data-Driven Insights

:Use analytics tools to identify trends, understand consumer behavior, and make data-driven recommendations for optimization.
Collaboration & Budgeting

Teamwork

:Collaborate with internal teams, such as sales and IT, as well as external agencies and partners.

Budget Management

:Prepare and manage digital marketing budgets, ensuring campaigns stay within budget while delivering results.
Staying Current

Trend Research

:Stay up-to-date with the latest digital marketing trends, best practices, new technologies, and industry news.

Competitor Monitoring

:Monitor competitors and provide suggestions for improvement and new strategies.
Job Type: Full-time

Pay: Up to ₹25,000.00 per month

Benefits:

* Health insurance

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Job Detail

  • Job Id
    JD4136519
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year