Job Description

We are looking for a results-driven

Digital Marketing Executive

to manage and execute SEO strategies, Google Ads campaigns, and Meta (Facebook & Instagram) advertising. The ideal candidate should have hands-on experience in optimizing online visibility, driving qualified leads, and delivering measurable ROI.

Key Responsibilities

SEO

Perform keyword research, competitor analysis, and on-page optimization. Develop and execute link-building strategies to improve domain authority. Track, analyze, and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs. Ensure website content and structure are optimized for search engines.

Google Ads

Plan, create, and manage Google Search, Display, and Video campaigns. Optimize campaigns for conversions, ROI, and quality score. Monitor daily budgets, bids, and performance metrics. A/B test ad creatives, landing pages, and targeting strategies.

Meta Ads (Facebook & Instagram)

Develop and execute paid campaigns for brand awareness, lead generation, and conversions. Define audience targeting and retargeting strategies. Monitor campaign performance and optimize creatives, placements, and budgets. Stay updated with platform changes and trends.

Reporting & Analysis

Create weekly and monthly performance reports with insights and recommendations. Track KPIs such as CTR, CPC, CPL, ROAS, and conversion rate. Continuously improve campaigns through data-driven insights.

Requirements

Bachelor's degree in Marketing, Business, or related field. 3 years of Proven experience in SEO, Google Ads, and Meta Ads. Hands on knowledge of tools like Google Ads Manager, Meta Ads Manager, GA4, SEMrush/Ahrefs, and Tag Manager. Strong analytical and reporting skills. Ability to work independently as well as collaboratively in a team. Certification in Google Ads and Meta Ads is a plus.
Job Types: Full-time, Permanent

Pay: ?480,000.00 - ?600,000.00 per year

Benefits:

* Health insurance