Job Description

Job description

As a Digital Marketing Executive at HSB Group, you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website. Your role is essential in helping us achieve our business objectives and reach our target audience effectively.

Role

Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.

Collaborate with other teams (like reservation, sales, and customer service) to ensure cohesive and effective marketing campaigns.

Manage digital campaigns

Optimise website performance, and conversion rates to improve user experience and drive lead generation.

Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

Responsibilities

Create and curate social media campaigns, including content creation, publishing, and community management.

Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, etc..

Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.

Develop and execute email marketing campaigns with A/B testing.

Analyse campaign performance.

Prepare and present monthly/quarterly reports to stakeholders.

Criteria:

A bachelor's degree in marketing, communication, or related fields.

10+ years of experience in digital marketing.

Experience with web analytics tools like Google Analytics and Search Console.

Proficient in marketing automation tools, such as HubSpot, etc..

Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.

Excellent communication, presentation and interpersonal skills.

Preferred skills and qualifications

Experience with graphic design and content production.

Knowledge of website CMS and marketing automation tools.

Proficiency in developing and overseeing email marketing initiatives.

Familiarity with UI/UX design principles and website design best practices.

Certifications in Hubspot, Google Analytics, Google Ads, or similar.

Job Type: Full-time

Pay: ?35,000.00 - ?50,000.00 per month

Schedule:

Day shift
Supplemental Pay:

Yearly bonus
Experience:

Digital marketing: 4 years (Required)
Work Location: In person

Application Deadline: 02/06/2025