Job Description

Digital Marketing Specialist

Responsibilities:

Social Media Marketing (SMM):

Develop and execute strategies across Facebook, Instagram, LinkedIn, and Twitter. Plan content, monitor engagement, and run targeted paid campaigns.

Google Ads & PPC:

Create and manage Search, Display, Shopping, and YouTube campaigns. Optimize performance and run A/B tests.

SEO:

Implement on-page and off-page SEO, conduct keyword research, and build quality backlinks.

Analytics & Tracking:

Use Google Analytics, Tag Manager, and Facebook Pixel to track and analyze campaign performance. Make data-driven recommendations.

Requirements:

5+ years of experience in digital marketing Expertise in SMM, Google Ads, and SEO Proficiency with tools like Google Analytics, GTM, SEMrush, Ahrefs, etc. Strong analytical, strategic, and communication skills Knowledge of content and email marketing is a plus
Interested Candidates can share their resume at anindita.goswami@prohrstrategies.com

Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?35,000.00 per month

Benefits:

Paid sick time Provident Fund
Schedule:

Day shift
Work Location: In person