Digital Marketing Specialist
Year Vadodara, Gujarat, India
Job Description
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We are an online store dedicated to offering a wide range of Fashion items. We are seeking a talented and motivated Digital Marketing Expert to join our team and help us expand our reach and impact. We are looking for a Digital Marketing Expert who will be responsible for developing, implementing, and managing marketing campaigns that promote our products and enhance our brand. The ideal candidate will have a passion for all things marketing and technology, be well-versed in the concepts surrounding digital marketing, and be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Key Responsibilities: Social Media Marketing:
- Develop, implement, and manage our social media strategy.
- Define the most important social media KPIs.
- Manage and oversee social media content.
- Measure the success of every social media campaign.
- Stay up-to-date with the latest social media best practices and technologies.
- Use social media marketing tools such as Hootsuite, Buffer, etc.
- Design and implement direct email marketing campaigns.
- Segment email lists and tailor messages for specific audiences.
- Use email marketing tools to create and distribute campaigns (e.g., Mailchimp, Sendinblue).
- Develop and execute SMS marketing strategies.
- Analyze campaign performance and optimize for better results.
- Create, edit, and distribute engaging content across various channels.
- Develop content strategies aligned with short-term and long-term marketing targets.
- Collaborate with design and writing teams to produce high-quality content.
- Manage and update the company\xe2\x80\x99s blog and website content.
- Develop and manage digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, etc.
- Optimize ad campaigns to maximize ROI.
- Conduct keyword research and selection for pay-per-click (PPC) campaigns.
- Monitor and analyze advertising performance metrics and suggest improvements.
- Stay informed about the latest trends and changes in the digital advertising landscape.
- Design and create graphics for social media, email campaigns, and website.
- Work with graphic design tools such as Adobe Photoshop, Canva, etc.
- Ensure all visuals are in line with the brand identity and guidelines.
- Collaborate with external designers when necessary.
- Bachelor\xe2\x80\x99s degree in Marketing, Business, Communications, or a related field.
- Proven experience as a Digital Marketing Expert or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.
- Knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- Familiarity with fashion products.
- Experience with e-commerce platforms and digital marketing for online stores.
- Competitive salary and benefits.
- Flexible working hours.
- Opportunity to work with a diverse and passionate team.
- A creative and dynamic work environment.
- Paid sick time
- Paid time off
- Work from home
- Monday to Friday
- US shift
- Performance bonus
- Yearly bonus
- Bachelor\'s (Preferred)
- Digital marketing: 2 years (Required)
- total work: 3 years (Required)
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Job Detail
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Job IdJD3299562
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationVadodara, Gujarat, India
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EducationNot mentioned
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ExperienceYear