Job Description

We are looking for an experienced

Digital Marketing Specialist

with 5-6 years of hands-on expertise in planning, executing, and optimizing performance-driven digital marketing campaigns. The ideal candidate should be strong in

Google Ads, Meta Ads, SEO, analytics, lead generation, and website optimization

, with the ability to work independently and guide junior team members.

Key ResponsibilitiesPerformance Marketing

Plan, execute, and optimize

Google Ads (Search, Display, YouTube)

and

Meta Ads (Facebook & Instagram)

campaigns Manage

lead generation, conversion tracking, and ROI optimization

Conduct

keyword research

, competitor analysis, and audience targeting Optimize campaigns for

B2B, international, and region-based targeting

SEO & Website Optimization

Handle

on-page, off-page, and technical SEO

Optimize website structure, landing pages, content, and internal linking Coordinate with developers for

page speed, schema, indexing, and technical fixes

Monitor rankings, traffic, and SEO performance
Content & Campaign Management

Work closely with content and design teams to create

high-converting landing pages, banners, and ad copies

Manage

email marketing, WhatsApp, and SMS campaigns

Ensure brand consistency across all digital platforms
Analytics & Reporting

Track performance using

Google Analytics, Google Tag Manager, Search Console, and ad platform dashboards

Prepare

weekly/monthly performance reports

with actionable insights Monitor KPIs such as

CPL, CPA, ROAS, CTR, conversion rate

Tools & Technology

Set up and manage

tracking pixels, events, and conversion APIs

Experience with

CRM integration

and lead tracking Use marketing automation and email tools where required
Team & Stakeholder Coordination

Guide and mentor

junior executives / SEO & social media team members

Coordinate with

sales, product, and IT teams

for campaign execution Work with external vendors and agencies if required
Required Skills & Expertise

5-6 years of proven experience in

Digital Marketing

Strong hands-on experience with: Google Ads & Meta Ads SEO (On-page, Off-page, Technical) Google Analytics, GTM, Search Console Experience in

B2B lead generation and international campaigns

Knowledge of

landing page CRO and UX best practices

Basic understanding of

HTML, CSS, and CMS platforms (WordPress preferred)

Excellent analytical, problem-solving, and communication skills
Preferred Qualifications

Knowledge of

compliance-driven marketing environments

Experience with

LinkedIn Ads, YouTube Ads, and App Marketing

Ability to handle multiple projects and meet deadlines
What We Offer

Opportunity to work with

global markets and high-impact campaigns

Growth-oriented role with

decision-making responsibility

Collaborative work environment Competitive salary as per experience
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹40,000.00 per month

Work Location: In person