Job Description

We are seeking a creative and results-driven

Digital Marketing Executive

to manage and grow our bar/restaurant's online presence. The ideal candidate should understand hospitality branding, social media trends, and local marketing strategies to drive footfall, reservations, and brand awareness.

Key Responsibilities

Optimize the restaurant/bar website for local SEO to improve visibility on Google Search and Maps Conduct keyword research related to dining, nightlife, events, cuisine, and location Create and update SEO-friendly content such as landing pages, blogs, event pages, and offer pages Manage and optimize Google Business Profile (listing updates, photos, posts, Q&A, offers) Plan, set up, and manage Google Ads campaigns (Search, Display, Local, and Performance Max) Create location-based and intent-driven campaigns for reservations, events, happy hours, and offers Perform keyword research and audience targeting for paid campaigns Optimize ad budgets, bids, and quality scores to maximize ROI Set up conversion tracking (calls, website visits, direction clicks, bookings) Monitor campaign performance and continuously optimize ads for better results Run seasonal, festival, and event-based campaigns (DJ nights, live music, brunches, parties) Prepare weekly and monthly performance reports with insights and recommendations Additional Digital Responsibilities: Align SEO and paid campaigns with social media and offline promotions Coordinate with designers, photographers, and agencies when required Stay updated with Google algorithm changes, ad policies, and hospitality marketing trends Support online reputation management by driving positive reviews through campaigns Assist in website updates, landing page creation, and menu uploads

Requirements & Skills:

2-4 years of experience in digital marketing (bar/restaurant/hospitality preferred) Strong understanding of social media trends, especially Instagram Basic graphic design and video editing skills (Canva, InShot, CapCut, etc.) Knowledge of Meta Ads and Google Ads is a plus Good copywriting and communication skills Ability to work during events, weekends, or night shifts when required Creative mindset with strong attention to detail

Tools & Platforms Preferred:

Google Analytics, Google Search Console Google Ads Manager Google Business Profile Keyword research tools (Ubersuggest, SEMrush, Ahrefs - basic level acceptable) CMS platforms (WordPress or similar)
Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

Food provided
Work Location: In person