Job Description

Job Summary:

The

Digital Marketing Specialist

is responsible for developing, executing, and optimizing online marketing campaigns to enhance brand visibility, generate qualified leads, and drive customer engagement. This role requires a strong command of

digital marketing strategies, performance marketing, and social media management

, along with analytical and creative skills to ensure impactful brand communication. The specialist will play a key role in aligning digital initiatives with overall business objectives and ensuring a robust online presence across all major digital and social platforms.

Key Responsibilities:

Plan, implement, and manage comprehensive

digital marketing campaigns

across multiple channels -- including SEO, SEM, PPC, email, and

social media marketing.

Create and execute performance-driven campaigns to

increase traffic, engagement, and conversions

.

Conduct

keyword research

and optimize website content for improved search engine rankings (SEO).

Manage and monitor

paid advertising campaigns

on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.

Create, schedule, and publish engaging and brand-aligned content across all

social media platforms

(Instagram, Facebook, LinkedIn, YouTube, X, etc.).

Develop and execute

email marketing campaigns

, including newsletters, drip sequences, and lead nurturing workflows.

Track, analyze, and report campaign performance using analytics tools such as Google Analytics, SEMrush, and HubSpot.

Conduct

A/B testing

to optimize ad creatives, landing pages, and calls-to-action.

Collaborate closely with content creators, designers, and sales teams to ensure

digital and social campaigns

are consistent with brand tone and business goals.

Monitor

industry trends, competitors, and emerging social media platforms

to refine strategies.

Manage online reputation and respond to feedback/reviews across social and digital platforms.

Maintain a clear understanding of

social media algorithms, engagement metrics, and paid media optimization techniques.

Requirements:

3-5 years

of proven experience in digital marketing, social media strategy, or performance marketing roles.

Comprehensive knowledge of both digital marketing and social media

-- including SEO, SEM, PPC, content marketing, social media ads, and analytics.

Hands-on experience with tools such as

Google Ads, Meta Ads Manager, Google Analytics, HubSpot, SEMrush, or similar.

Strong understanding of

content marketing and email automation tools

(Mailchimp, ActiveCampaign, etc.).

Excellent analytical skills and the ability to interpret campaign data to derive actionable insights.

Strong communication, copywriting, and creative storytelling skills for digital and social channels.

Ability to manage multiple campaigns and deliver results in a fast-paced environment.

Bachelor's degree in Marketing, Communications, or a related field (certifications from Google, Meta, or HubSpot preferred).

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person