Digital Marketing Specialist

Year    UP, IN, India

Job Description

About the Role



We are looking for a

dynamic and creative MBA (Marketing)

professional to manage and execute all aspects of our digital marketing activities. The ideal candidate should be passionate about brand building, lead generation, and online engagement across digital channels.

Key Responsibilities



Digital Campaign Management:

Plan, execute, and monitor paid and organic marketing campaigns on platforms like Google, Meta (Facebook/Instagram), LinkedIn, and YouTube.

Social Media Marketing:

Manage social media accounts, create content calendars, and ensure consistent brand voice and engagement.

SEO & SEM:

Optimize website content for search engines and manage paid search campaigns to improve visibility and ROI.

Content Marketing:

Develop and manage blogs, email newsletters, and digital ad creatives. Coordinate with content and design teams.

Analytics & Reporting:

Track campaign performance using Google Analytics, Meta Insights, etc. Provide data-driven reports and recommendations.

Email & Automation:

Manage email campaigns, CRM integrations, and marketing automation tools for customer nurturing.

Market Research:

Conduct competitor and trend analysis to identify new opportunities for growth.

Brand Management:

Support in maintaining a consistent brand image across all digital platforms and marketing materials.

Required Skills



Strong understanding of

digital marketing concepts

(SEO, SEM, SMM, PPC, Email, Influencer, and Content Marketing). Familiarity with tools like

Google Ads, Meta Ads Manager, Google Analytics, Canva, HubSpot, Mailchimp

, etc. Excellent

communication and analytical skills

. Ability to work independently and manage multiple projects simultaneously. Creative mindset with attention to detail.

Education & Experience



MBA in Marketing / Digital Marketing

(mandatory). Internship or 0-3 years or above of experience in a digital marketing role preferred.
Job Types: Full-time, Permanent, Fresher

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD4414525
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    UP, IN, India
  • Education
    Not mentioned
  • Experience
    Year