We are looking for a results-driven Digital Marketing Specialist with strong expertise in performance marketing, analytics, and AI-driven strategies to accelerate growth for our Tally solutions, cloud services, and enterprise software.
Key Responsibilities:
Performance Marketing:
Plan, execute, and optimize multi-channel campaigns (Google Ads, Facebook, LinkedIn).
Analytics & Insights:
Implement GA4, GTM, dashboards, and attribution models; analyze customer journeys and campaign ROI.
AI Marketing:
Use AI for segmentation, personalization, predictive analytics, bid management, and automation.
Content & SEO:
Develop content strategies, optimize websites/landing pages, manage organic growth via SEO tools.
Lead Generation & CRO:
Drive B2B lead gen campaigns; improve conversion funnels; align MQLs with sales.
Qualifications:
Education:
Bachelor's in Marketing, Digital Marketing, Data Analytics, or related.
Experience:
2-5 years in digital marketing with focus on analytics & performance marketing (B2B SaaS preferred).
Skills:
Analytics:
GA4, GTM, Data Studio
Ads:
Google, Facebook, LinkedIn
AI & Automation:
HubSpot, Marketo, AI marketing tools
Data:
Excel/Sheets; SQL/Python/R (basic)
SEO:
SEMrush, Ahrefs, Moz
CRM integration knowledge
Preferred:
Experience in ERP/accounting/cloud solutions marketing
Certifications: Google Ads, GA, Facebook Blueprint
Familiarity with Tally ecosystem
Knowledge of programmatic ads & advanced attribution
Job Type: Full-time
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
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