Digital Marketing Specialist

Year    UP, IN, India

Job Description

Duties



Content & SEO Execution



Coordinate with writers to develop blogs, case studies, service/technology pages. Proofread and finalize content before publishing. Implement on-page SEO with guidance from SEO consultants (internal linking, schema, metadata). Coordinate with external vendors for backlinks, guest posts, and sponsored blogs.

Social Media & Engagement



Create and manage monthly social media calendars with designers. Support founders in publishing thought-leadership posts on LinkedIn. Work with designers to produce infographics, short videos, and testimonial creatives. Promote content on external platforms (Medium, Behance, DesignRush, startup portals). Ensure brand consistency across channels (Clutch, GoodFirms, DesignRush).

Website Management



Work with developers to create/update WordPress pages (services, industries, resources). Support implementation of design updates (menus, banners, CTAs, navigation). Report bugs and coordinate fixes with developers.

Lead Generation & Campaign Support



Assist in creating lead-gen assets (guides, checklists, landing pages) with writers/designers. Support email nurturing campaigns (emails, thank-you pages, landing pages). Help coordinate CRO experiments (popups, CTAs, engagement tools).

Branding, PR & Campaigns



Execute the quarterly content calendar under senior guidance. Assist with thematic campaigns (e.g., AI Month, Women in Tech Week*).
Coordinate logistics for employee advocacy programs and office engagement initiatives. Support CSR and gifting campaigns (festive kits, client engagement activities). Assist in preparing awards/PR submissions and case study formatting. Collect and follow-up for Clutch reviews and client testimonials. Support podcast content, outreach, and guest coordination.

Reporting & Documentation



Track engagement metrics for campaigns and social media. Document progress and share weekly updates in team meetings. Maintain reports on branding, PR, and outreach activities.

Required Qualification



1-3 years

of experience in digital marketing, content, or SEO roles. Strong writing/editing skills with attention to detail. Familiarity with SEO basics, WordPress, and social media. Ability to coordinate across teams (writers, designers, developers). Willingness to learn marketing automation, analytics, and campaign tools. Organized, proactive, and eager to grow in a fast-paced environment.

Benefits and Additional Information



Working hours:

10:00 AM - 7:00 PM

Working days:

5 days a week

(plus 1st & 3rd Saturdays working)

Medical Insurance

coverage for employees

Provident Fund (PF)

facility

Quarterly parties and yearly outings/trips

for team bonding

Regular check-ins

with leadership for growth and feedback

Recognition awards

to celebrate high performance

Fun activities

and team engagement sessions throughout the year
Job Type: Full-time

Pay: Up to ₹500,000.00 per year

Benefits:

Commuter assistance Health insurance Leave encashment Provident Fund Work from home
Work Location: In person

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Job Detail

  • Job Id
    JD4245630
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    UP, IN, India
  • Education
    Not mentioned
  • Experience
    Year