Mecatredz Softwares and Innovations Pvt Ltd is a growing technology-driven company focused on delivering innovative IT solutions, training, and digital transformation services. We aim to empower businesses and individuals with cutting-edge technologies in software development, AI, IoT, and digital solutions.
Position Overview
We are seeking a
Digital Marketing Specialist
who will be responsible for planning, implementing, and managing our digital marketing strategies. The candidate will play a key role in building the company's online presence, driving engagement, and generating leads to support business growth.
Key Responsibilities
Develop, execute, and monitor digital marketing campaigns across various channels (SEO, SEM, social media, email, content, paid ads).
Manage and optimize company websites, landing pages, and digital assets for better visibility and user engagement.
Conduct keyword research and implement SEO best practices to improve search engine rankings.
Plan and execute social media strategies to build brand awareness and increase followers on platforms like Facebook, LinkedIn, Instagram, and Twitter.
Create engaging content (blogs, posts, infographics, videos) aligned with marketing goals.
Manage paid ad campaigns (Google Ads, Facebook Ads, LinkedIn Ads) and optimize ROI.
Monitor and analyze performance metrics (traffic, conversions, CTR, leads) using tools like Google Analytics and prepare regular reports.
Collaborate with sales and product teams to design marketing strategies that align with business objectives.
Stay updated with the latest digital marketing trends, technologies, and best practices.
Required Skills & Qualifications
Bachelor's degree in Marketing, Business, IT, or related field.
Proven experience (2-4 years) as a Digital Marketing Specialist or similar role.
Strong knowledge of SEO, SEM, Google Ads, social media marketing, and email campaigns.
Hands-on experience with digital tools such as Google Analytics, Search Console, WordPress, and social media management tools.
Creative mindset with excellent communication and content-writing skills.
Ability to analyze data and derive actionable insights.
Knowledge of graphic design/video editing tools (Canva, Photoshop, Premiere Pro) is a plus.
What We Offer
Competitive salary package.
Opportunity to work on innovative projects in IT, AI, and IoT domains.
Growth-oriented and collaborative work environment.
Learning and upskilling opportunities through company-led initiatives.
Job Type: Full-time
Pay: ₹12,000.00 - ₹15,000.00 per month
Work Location: In person
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