Job Description

About Us

Statcon Powtech Private Limited is at the forefront of the renewable energy revolution, specializing in the design and manufacture of high-quality solar inverters and power conditioning systems. With over three decades of experience, we are committed to providing innovative and reliable solutions for the solar energy sector.

About the Position: Digital Marketing Specialist / Social Media Marketing Specialist

Statcon Powtech Private Limited is seeking a

results-driven Digital Marketing Specialist

to lead and execute our digital marketing initiatives. This role is ideal for professionals with prior experience in social media, SEO, and content-driven campaigns, especially those passionate about promoting technology-driven products in the power electronics and renewable energy sector.

Roles & Responsibilities:

Plan, manage, and execute end-to-end digital and social media campaigns across Instagram, Facebook, LinkedIn, YouTube, and WhatsApp. Own the content calendar, ensuring timely execution of engaging posts, reels, shorts, ads, and customer stories. Lead market research and competitor analysis to identify growth opportunities and build effective outreach strategies. Create and oversee production of engaging videos, product explainers, reels, and case study campaigns. Design or direct high-quality graphics, infographics, and creatives for branding and product marketing. Develop and implement SEO strategies, optimize website/blog content, and drive measurable organic traffic growth. Track KPIs for all campaigns (reach, engagement, lead generation, conversions) and present actionable insights to leadership. Collaborate with sales and engineering teams to translate technical product features into impactful customer stories. Monitor industry trends, audience behaviours, and viral formats to continuously evolve digital strategy. Manage digital marketing budgets effectively to ensure ROI-focused campaign delivery.
Qualifications & Skills:

Bachelor's degree in Marketing, Engineering, Communication, or a related field.

3-5 years of proven experience

in digital marketing, social media management, or brand marketing (preferably in B2B or technology-driven sectors). Strong expertise in tools like Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and SEO platforms. Proficiency in design and content tools such as Adobe Photoshop, Illustrator, Canva, Premiere Pro, After Effects, or similar. Solid understanding of SEO principles, paid media strategies, and organic audience building. Strong creative and analytical mindset with a focus on storytelling and performance-driven marketing. Excellent communication, collaboration, and project management skills. Ability to thrive in a fast-paced, innovation-driven environment.
Equal Opportunity Statement

Statcon Powtech is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, age, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or any other characteristic protected by applicable laws. Statcon Powtech is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.powtech.in

Job Type: Full-time

Work Location: In person