Job Description

Job Title:

Digital Marketing Specialist

Location:

Noida Extension

Experience Required:

3-5 Years

Education:

UG:

B.Tech/B.E. (Computers), BCA, B.Sc (IT)

PG:

MCA, M.Sc (Computer Science)

OR

Any recognized diploma/degree in Digital Marketing

Position Overview:

We are seeking a results-driven

Digital Marketing Specialist

to lead and execute both

paid marketing

and

SEO strategies

aimed at boosting online visibility, driving targeted traffic, generating quality leads, and increasing overall revenue. This role involves hands-on experience with campaign planning and performance marketing across platforms like Google, Meta, and LinkedIn, while also owning end-to-end search engine optimization efforts. You'll work collaboratively with creative, content, product, and tech teams to ensure integrated marketing strategies that deliver measurable impact.

Key Responsibilities:Paid Marketing:

Plan & Execute Paid Campaigns

: Manage paid marketing initiatives across Google Ads, social media platforms, and display networks to drive ROI and conversions.

Performance Optimization

: Monitor and optimize campaigns based on key metrics like CPC, CPL, CTR, and conversion rates using data-driven strategies.

Creative Testing & Targeting

: Develop, test, and refine ad creatives, bidding strategies, and audience targeting to enhance performance.

Cross-functional Collaboration

: Work closely with design, content, and development teams to create high-converting creatives, landing pages, and technically sound web assets.

SEO Strategy & Execution

: Implement on-page and off-page SEO strategies to improve keyword rankings, increase organic traffic, and enhance domain authority.

Technical SEO Improvements

: Conduct site audits and collaborate with developers to resolve issues related to crawlability, mobile optimization, page speed, schema, and indexing.

Content & Link Building

: Coordinate with content teams for SEO-friendly content creation and manage link-building initiatives through ethical outreach.

Reporting & Analytics

: Generate and present detailed performance reports using tools like Google Analytics, Search Console, SEMrush, or Ahrefs, staying up to date with the latest trends and platform changes.

Required Skills & Qualifications:

Proven experience in managing paid digital marketing campaigns and SEO strategy execution. Hands-on expertise with tools such as Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics, and Search Console. Proficiency in SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog, and Ubersuggest. Solid understanding of ranking algorithms, search intent, and SEO best practices. Strong grasp of A/B testing, CRO techniques, and landing page optimization. Ability to analyze data, derive actionable insights, and present findings clearly. Project management skills to juggle multiple campaigns and SEO tasks simultaneously. Strong communication and collaboration skills across teams and departments.

What We're Looking For (Traits & Attributes):

Analytical Thinker:

Makes informed decisions based on data, trends, and campaign performance.

Creative & Strategic:

Brings fresh campaign ideas and SEO strategies to the table.

Detail-Oriented:

Maintains precision in targeting, messaging, optimization, and reporting.

Adaptable:

Quickly responds to algorithm updates or platform changes.

Collaboration-Driven:

Works efficiently with content, design, product, and tech teams.

Customer-Centric:

Understands user behavior and aligns efforts to improve engagement and conversions.

Ownership Mindset:

Takes accountability for successes, learns from challenges, and strives for continuous improvement.
Job Type: Full-time

Pay: ?40,000.00 - ?50,000.00 per month

Work Location: In person