Job Description

Job Title

: Digital Marketing Specialist

Location

: Noida (On-site)

Job Type

: Full-Time

Experience Required

: 1-2 Years

Department

: Marketing

Job Summary

We are looking for a dynamic and creative

Digital Marketing Specialist

to join our on-site team in

Noida

. The ideal candidate should have 1-2 years of hands-on experience in planning and executing digital marketing campaigns across various channels, with a focus on performance, creativity, and data-driven results.

Key Responsibilities

:

Plan, execute, and optimize

digital marketing campaigns

across Google Ads, Meta Ads (Facebook, Instagram), LinkedIn, and other platforms Manage

SEO/SEM efforts

to increase organic reach and site performance Create and schedule engaging content for social media, blogs, and email marketing campaigns Monitor and analyze key performance metrics (CTR, CPC, ROI, conversion rates) Assist in creating landing pages and optimizing user experience Conduct market research and competitor analysis to identify trends and opportunities Collaborate with designers and content teams to deliver high-impact digital creatives Stay updated with the latest digital marketing trends, algorithms, and tools

Required Skills & Qualifications

:

Bachelor's degree in Marketing, Communications, or a related field 1-2 years of proven experience in digital marketing roles Strong understanding of Google Analytics, SEO tools (Ahrefs, SEMrush), and paid advertising platforms Experience with email marketing tools like Mailchimp or Sendinblue Excellent written and verbal communication skills Analytical mindset with strong attention to detail Ability to work in a fast-paced, team-oriented environment

Preferred

:

Certification in Google Ads, Meta Blueprint, or HubSpot Experience with WordPress or other CMS platforms Basic design skills using Canva or Adobe tools

To apply

, please send your resume and portfolio (if available) to [your email address].

Job Type: Full-time

Pay: ?9,427.20 - ?42,455.63 per month

Benefits:

Cell phone reimbursement Leave encashment Paid sick time Provident Fund
Schedule:

Day shift
Supplemental Pay:

Overtime pay Shift allowance
Ability to commute/relocate:

Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

How do you perform keyword research? Which tools do you use? Have you ever done on-page SEO optimization? What elements do you focus on? How do you conduct A/B testing in paid ad campaigns?
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 1 year (Preferred)
Work Location: In person