Job Description

Job title: Digital Marketing Specialist

Company:

Overseas Admit

Department:

Digital Marketing

Role Type:

Full-Time

Par role:

12000- 15000 (Based on experience)

Experience

: at least 6-month 1 year

Location:

Near ATS Arcade Sahastradhara road, Dehradun

248003

Position Overview

Overseas Admit is seeking a talented and results-driven

Digital Marketing Executive

to strengthen our social media presence, manage paid advertising campaigns, optimize our Google Business Profile, and lead high-performing digital lead-generation initiatives for IELTS |PTE coaching, study abroad, and immigration services.

The ideal candidate should be creative, analytical, and experienced in Meta & Google ads, content creation, and data-driven marketing strategies.

Key Responsibilities

1. Social Media Marketing & Content Creation

(Facebook, Instagram, YouTube, LinkedIn- posts, reels, engagement strategies)

Create and publish

15-20 posts & 10 reels/videos monthly

across all platforms. Design visually appealing graphics using consistent branding elements. Write engaging captions, hooks, and strong calls-to-action.

Develop content themes:educational tips, testimonials, FAQs, service highlights, success stories, and reels. Maintain a consistent posting schedule aligned with peak engagement periods. Manage interactive features: Stories, polls, quizzes, countdowns, and Q&A sessions. Conduct hashtag research and maintain targeted & branded hashtag groups. Monitor comments, DMs, and follower interactions to strengthen community engagement.

2. Meta Ads Management (Facebook & Instagram)

(Lead Ads, WhatsApp Ads, A/B Testing, Audience Segmentation)

Plan, create, and optimize

Lead Ads and WhatsApp Click-to-Message Ads

. Run ads tailored separately for

IELTS leads

and

Immigration leads

. Use multiple ad formats: Reels Ads Carousel Ads Conversion/Lead Forms Segment audiences based on regions, age brackets, interest categories, and education levels. Implement A/B testing for ad creatives, messaging, and targeting. Continuously monitor CPL and optimize for higher-quality leads.

3. Google Ads Management (Search + Display + Call Ads)

(Lead Generation, Keyword Optimization, ROI Tracking)

Plan and run Google Search Ads using high-intent keywords such as: "IELTS Coaching Online" "Best Immigration Consultant" "Canada/UK/Australia Visa Assistance" Manage and optimize

Call Ads

and

Display Ads

for lead generation. Improve ad relevance, quality scores, and bidding efficiency. Track conversions and optimize campaigns to maximize ROI.

4. Google Business Profile (GMB) Optimization

(Reviews, Visibility, Posts, Local SEO on GMB)

Maintain accurate business details: hours, phone, address, categories. Upload high-quality photos regularly (office, staff, students, events). Publish weekly/bi-weekly posts to promote updates, offers, and events. Optimize GMB descriptions and service listings with relevant keywords. Manage customer review responses--encourage positive reviews & resolve issues promptly. Track GMB insights such as searches, actions, and views to improve visibility.

5. Lead Generation & Funnel Management

(Lead quality analysis, coordination, performance tracking)

Build and manage lead funnels for IELTS, study abroad, and immigration campaigns. Coordinate with counselling/sales teams to ensure smooth lead flow. Track lead quality and refine targeting or messaging to improve conversions. Prepare weekly and monthly performance reports on leads and funnel metrics.

6. Analytics, Reporting & Strategy Development

(Data-driven decision making)

Track performance across campaigns:reach, CTR. CTR (Click-Through Rate), engagement, leads, CPL (Cost Per Lead). Prepare weekly and monthly reports with actionable insights. Study industry trends, competitor strategies, and platform updates. Suggest strategic improvements for creative direction, ad targeting, and content planning.

Required Skills & Qualifications

Proven experience in

Social Media Marketing

and

Digital Advertising

. Proficiency in

Meta Ads Manager

and

Google Ads

(Search, Display, Call Ads). Graphic design skills using

Canva / Adobe tools

. Ability to create and edit short-form videos (reels, shorts). Strong communication and ad copywriting skills. Understanding of analytics tools: Meta Insights, Google Ads Dashboard, GMB Insights. Familiarity with lead funnels, retargeting, and performance optimization.

Preferred Qualifications

Experience in the

education, consultancy, or study abroad

sector. Google or Meta Ads Certification (preferred, not mandatory). Experience using CRM or WhatsApp Business Tools. Ability to manage lead-generation campaigns end-to-end.

Key Performance Indicators (KPIs)

Growth in monthly qualified leads (IELTS + Immigration). Decrease in

CPL (Cost Per Lead)

from Meta & Google Ads. Increased engagement rate & social media follower growth. Improved GMB visibility, searches, and customer reviews. Timely delivery of content calendar, posts, and reports. Strong ad ROI and consistent lead quality improvement.
Job Type: Full-time

Pay: ?12,000.00 - ?15,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person