We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize campaigns across Meta Ads, Google Ads, and other key platforms. The role also involves driving engagement through WhatsApp marketing and supporting overall digital growth initiatives.
Key Responsibilities:
Plan, launch, and optimize performance-driven campaigns on
Meta (Facebook & Instagram) Ads
and
Google Ads (Search, Display, YouTube, Performance Max)
.
Design and execute
WhatsApp marketing campaigns
to improve engagement, conversions, and retention.
Monitor campaign performance, analyze metrics, and generate actionable insights.
Manage ad budgets effectively to maximize ROI.
Collaborate with design/content teams for creative ad copies and visuals.
Stay updated with digital marketing trends, tools, and best practices.
Support SEO, email, and other digital initiatives when required.
Requirements:
Proven experience in Meta and Google Ads campaign management.
Knowledge of audience targeting, conversion tracking, and remarketing.
Hands-on experience with WhatsApp Business/marketing tools.
Strong analytical and reporting skills.
Ability to balance creativity with data-driven decision-making.
Job Types: Full-time, Permanent
Pay: ₹18,000.00 - ₹28,000.00 per month
Work Location: In person
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