Job Description

-Senior Associate/Specialist - Digital Marketing

Position Overview:

We are looking for a dynamic and results-driven Digital Marketing Associate with strong expertise in online marketing strategies tailored for the Indian/US market. The ideal candidate will have 2 to 5 years of experience in digital campaign planning, content creation, SEO/SEM, and social media management. This role requires a data-driven approach, creativity, and a desire to stay updated with the latest trends in India's rapidly evolving digital landscape. The Digital Marketing Associate will work closely with the marketing team to drive brand visibility, generate leads, and support strategic marketing initiatives across multiple digital platforms.

Responsibilities:

Plan, execute, and optimize comprehensive digital marketing campaigns across multiple channels, including search, social media, and display advertising. Drive strong SEO performance by conducting keyword research, improving on-page and off-page strategies, and regularly monitoring search ranking trends. Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) to maximize ROI and achieve targeted lead-generation goals. Oversee website performance by improving site structure, enhancing user experience (UX), and ensuring mobile and page-speed optimization. Collaborate with content teams to develop engaging, SEO-friendly content that improves visibility and supports brand messaging. Track and analyse campaign performance using tools like Google Analytics, Search Console, and ad platform dashboards to identify growth opportunities. Implement A/B testing for landing pages, ad creatives, and messaging to continuously enhance conversion rates. Coordinate with sales and business development teams to align marketing efforts with lead quality and revenue targets. Monitor industry trends, competitor activities, and digital marketing best practices to stay ahead in a rapidly changing Indian market. Prepare regular performance reports and insights to guide strategic decision-making and optimize future marketing initiatives.

Qualifications & Experience:

Bachelor's degree in marketing, Digital Marketing, Communications, or a related field. Minimum of 3+ years of hands-on experience in digital marketing, with a strong track record in managing campaigns and improving online visibility. Solid understanding of SEO, SEM, social media marketing, content marketing, and paid advertising platforms. Proficiency in using digital tools such as Google Analytics, Google Ads, Meta Business Suite, SEO tools (Ahrefs, SEMrush), and marketing automation platforms. Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns based on performance metrics. Excellent written and verbal communication skills, with the ability to create clear, engaging, and SEO-friendly content. Ability to manage multiple projects, meet deadlines, and work effectively in a fast paced environment. Creative mindset with a passion for staying updated on digital trends, industry best practices, and emerging marketing technologies
Apply by sending your resume to nivethap@247digitize.com

Job Types: Full-time, Permanent

Pay: ?500,000.00 - ?600,000.00 per year

Benefits:

Flexible schedule Health insurance Leave encashment Paid time off Provident Fund
Work Location: In person