Job Description

Job Title:

Digital Marketing Specialist (Performance Marketing)

Company:

NNIIT

Location:

Hyderabad (Onsite)

Employment Type:

Full-Time

Experience Required:

3+ Years (Mandatory)

Compensation:

?25,000 - ?50,000 per month (Based on performance & expertise)

Role Overview

NNIIT is looking for a

high-impact Digital Marketing Specialist

who can

own, execute, and scale performance-driven digital campaigns

. This role requires a hands-on expert who understands

lead generation, ROI optimization, and data-backed decision making

, especially in a fast-paced EdTech environment.

This is

not a learning role

. We are looking for someone who can

deliver results from Day 1

.

Key Responsibilities (Ownership Level)

Plan, execute, and optimize

performance marketing campaigns

across: Google Ads (Search, Display, YouTube) Meta Ads (Facebook & Instagram) Drive

high-quality leads

with optimized CPL & CAC Own end-to-end

campaign strategy, execution, optimization & reporting

Perform

A/B testing

on creatives, copies, audiences, and landing pages Track, analyze, and report KPIs such as: Leads, conversions, CPL, ROAS, CTR, CAC Collaborate with content & design teams for ad creatives Optimize landing pages and funnels for higher conversions Conduct keyword research, competitor analysis & market benchmarking Maintain marketing dashboards and performance reports Continuously improve performance through data-driven insights
Mandatory Skills & Expertise

3+ years of proven experience

in Digital / Performance Marketing Strong hands-on expertise in: Google Ads Meta Ads (Facebook & Instagram) Proven track record in

lead generation campaigns

Strong analytical mindset with experience using: Google Analytics Meta Business Manager Deep understanding of: Audience targeting & segmentation Funnel optimization Conversion tracking & pixels Ability to manage

budgets efficiently and profitably

Excellent communication & coordination skills
Good to Have (Strong Advantage)

Experience in

EdTech / Education / Lead-based businesses

Knowledge of SEO fundamentals & SEM strategy Experience with CRM integration & lead quality analysis Landing page tools (WordPress, Webflow, etc.) Conversion Rate Optimization (CRO) experience
Who Should NOT Apply

Freshers or candidates with less than 3 years experience Candidates with only social media posting experience Candidates without hands-on paid ads experience
Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person