Job Description

1. Social Media Management

Create, schedule, and manage posts on platforms like Instagram, Facebook, Pinterest, and Twitter to showcase the organization's portfolio.

Engage with followers, respond to comments, and build an online community.

Collaborate with photographers to share behind-the-scenes content, client testimonials, and event highlights.

2. Website Management and Optimization

Maintain and update the organization's website with new photos, services, and blogs.

Optimize website content for search engines (SEO) to improve rankings and drive traffic.

Ensure the website is visually appealing, responsive, and user-friendly.

3. Search Engine Optimization (SEO)

Conduct keyword research related to photography trends, services, and locations.

Optimize blog posts, image alt texts, and meta descriptions to attract organic traffic.

Build backlinks from reputable photography-related sites or directories.

4. Content Creation and Marketing

Develop engaging content, such as blogs, newsletters, and photo stories, to attract potential clients.

Collaborate with photographers to create portfolios and case studies to showcase their work.

Create promotional videos or reels for marketing campaigns.

5. Paid Advertising and Campaigns

Design and run paid ad campaigns on Google Ads, Facebook, and Instagram to target specific audiences.

Manage budgets, monitor campaign performance, and adjust strategies for maximum ROI.

Retarget visitors who showed interest but didn't convert.

6. Analytics and Reporting

Track and analyze website traffic, social media engagement, and campaign performance using tools like Google Analytics or Meta Insights.

Provide insights and recommendations based on data to refine strategies.

Prepare monthly reports highlighting successes and areas for improvement.

7. Email Marketing

Design and execute email marketing campaigns to inform clients about promotions, events, or new services.

Build and manage a mailing list of potential and existing clients.

Use email automation tools for personalized campaigns.

8. Branding and Reputation Management

Ensure consistency in branding across all digital platforms.

Monitor online reviews and manage the organization's online reputation on platforms like Google My Business and Yelp.

Engage with clients for testimonials and success stories.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: In person