Job Description

Digital Marketing Job Profile

Job Title:

Digital Marketing Specialist / Digital Marketing Executive

Department:

Marketing & Communications

Location:

[Add Location]

Employment Type:

Full-time / Part-time

Job Summary

A results-driven Digital Marketing Specialist responsible for planning, executing, and managing online marketing campaigns across multiple digital channels. The role focuses on driving brand awareness, improving lead generation, increasing online presence, optimizing digital performance, and achieving measurable marketing goals.

Key Responsibilities

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Digital Strategy & Campaigns

Develop and implement digital marketing strategies to achieve business objectives Manage paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn, YouTube) Plan, track, and optimize online campaigns based on performance analytics
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Social Media Management

Create social media content calendars Grow and engage audience across platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube) Handle daily posting, monitoring, and campaign reporting
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SEO & Website Management

Perform SEO activities including keyword research, on-page & off-page SEO Monitor organic traffic and search engine rankings Update website content & landing pages
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Content Creation & Management

Create engaging content for social media, blogs, email campaigns, and ads Coordinate with designers, photographers, & video editors Write clear and compelling copy
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Email & Automation Marketing

Execute email marketing campaigns Manage CRM systems & marketing automation tools (HubSpot / Zoho / Mailchimp etc.)
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Analytics & Reporting

Track KPIs using Google Analytics, Search Console, Meta Business Suite, etc. Generate weekly/monthly performance reports Suggest improvements based on data insights
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Branding & Communication

Maintain online brand reputation Manage influencer & agency coordination Support marketing initiatives and promotional activities

Required Skills

Search Engine Optimization (SEO) Google Ads & Social Media Ads Social Media Management Content Writing & Copywriting Email Marketing & Automation Google Analytics / Search Console Marketing CRM Systems Video & Graphic Content Coordination Reporting & Data Interpretation

Preferred Tools

Google Ads, Meta Ads Manager, LinkedIn Campaign Manager Google Analytics, Search Console, Tag Manager Mailchimp / HubSpot / Zoho Campaigns Canva, Adobe Suite (Photoshop/Illustrator - preferred) WordPress / Shopify basic knowledge

Qualifications

Bachelor's degree in Marketing, Business, Communication, or related field 1-5 years of experience in digital marketing (freshers with training also considered) Certifications in Digital Marketing are a plus (Google, Meta, HubSpot, etc.)

Key Competencies

Strong analytical & creative mindset Excellent communication & teamwork skills Ability to manage multiple campaigns Trend awareness & innovative thinking Goal-oriented & KPI-driven

Expected KPIs

Lead generation & conversion growth Social media engagement & follower growth Website traffic & ranking improvement Cost per lead (CPL) and ROI improvement Campaign performance metrics
Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person