Job Description

About the Role:

We're looking for a

results-driven Digital Marketing Specialist

with hands-on experience in

SEO, social media management, and paid ads

.
If you love building brands online, optimizing campaigns, analyzing numbers, and driving growth -- this role is made for you!

Key Responsibilities:

Campaign Strategy & Execution

Plan and execute

Google Ads, Meta Ads (Facebook & Instagram), YouTube, and LinkedIn

campaigns. Create data-driven strategies for

lead generation, brand awareness, engagement, and conversions.

Monitor campaign budgets, performance, and ROI regularly.

SEO & Website Optimization

Perform

keyword research

, on-page and off-page SEO, and competitor analysis. Optimize website pages, blogs, and landing pages for better visibility and ranking. Coordinate with content writers and developers to implement SEO recommendations. Track and report performance using

Google Search Console, Google Analytics

, and other SEO tools.

Social Media Management

Manage and grow client social media accounts (Instagram, Facebook, LinkedIn, YouTube). Plan monthly content calendars, captions, and creative strategies with the design team. Monitor engagement, respond to audience interactions, and analyze post performance. Stay updated on social media trends, trending audio, and algorithm updates.

Performance Marketing & Reporting

Set up conversion tracking, remarketing, and custom audience campaigns. Analyze metrics and prepare monthly performance reports with actionable insights. Suggest new growth strategies to improve client ROI and engagement.

Client Coordination

Understand client goals, create marketing roadmaps, and manage timelines. Present reports and performance updates to clients regularly.

Requirements:

2-3 years of proven experience in

digital marketing, SEO, and social media management.

Strong command over

Google Ads, Meta Ads Manager, Google Analytics, and SEO tools (Ahrefs, SEMrush, etc.).

Knowledge of

content marketing, keyword optimization, and social media strategy.

Creative, analytical, and data-driven mindset. Excellent written and verbal communication skills.

Good to Have:

Certifications in

Google Ads

,

Meta Blueprint

, or

SEO.

Experience working in healthcare, real estate, or e-commerce domains. Familiarity with email marketing tools like Mailchimp or HubSpot.

What We Offer:

Opportunity to work with multiple brands across industries. A fast-paced, creative, and growth-focused environment. Performance-based incentives & recognition. Continuous learning and upskilling opportunities.
Job Type: Full-time

Pay: ?20,000.00 - ?35,000.00 per month

Work Location: In person