Job Description

Role Overview:

We are seeking a highly motivated Digital Marketing Executive to join our team. The role involves planning, executing, and optimizing paid campaigns on Google and Meta platforms, along with managing lead generation through affiliates and portals. The ideal candidate should have hands-on experience in performance marketing, strong analytical skills, and proficiency in Excel for campaign reporting and analysis.

Key Responsibilities:

Plan, execute, and optimize paid campaigns on Google Ads and Meta Ads Manager. Monitor daily campaign performance, track KPIs, and ensure achievement of ROI targets. Analyze campaign performance data using Google Analytics and provide actionable insights. Work with affiliates and lead generation portals to drive quality leads. Prepare and maintain campaign performance reports using Excel. Collaborate with internal teams to align campaigns with overall business objectives. Stay updated with digital marketing trends, ad policies, and platform best practices.
Key Skills & Requirements:

1-2 years of hands-on experience in digital marketing. Solid understanding of Google Ads and Meta Ads Manager. Proficiency in Excel (Pivot tables, VLOOKUP, Data Analysis). Familiarity with Google Analytics for campaign tracking and reporting. Experience working with affiliates and lead generation portals. Strong analytical mindset with the ability to interpret data and suggest improvements. Good communication and organizational skills.
Education:

Masters degree in Marketing, Business, or a related field (preferred). Relevant certifications in Google Ads / Meta Ads will be an added advantage.
Job Type: Full-time

Pay: ₹500,000.00 - ₹800,000.00 per year

Benefits:

Health insurance Provident Fund
Work Location: In person