Job Description

Digital Marketing Specialist is required for an Overseas Company .

Skill Required

Location : Chennai

Key Responsibilities1. Search Engine Optimization (SEO)

On-Page & Technical SEO:

Conduct site audits, optimize meta tags, improve site speed, and ensure mobile-friendliness across brand and sub-brands.

Keyword Research:

Identify high-intent keywords to drive quality traffic to our service pages and blogs.

Link Building:

Execute backlink strategies to build domain authority.

Content Strategy:

Collaborate with writers to ensure all web content is optimized for SEO without sacrificing readability.
2. Social Media Management

Content Calendar:

Develop and maintain a monthly posting schedule for LinkedIn, Instagram, Twitter (X), and Facebook.

Brand Voice:

Ensure a consistent Marketing

Trend Monitoring:

Keep a pulse on tech and design trends to create timely, "viral-ready" content.
3. Analytics & Reporting

Monitor performance using

Google Analytics, Search Console,

and social media insight tools. Provide monthly reports on organic traffic growth, keyword rankings, and social engagement rates. Adjust strategies based on data-driven insights.
Qualifications & Skills

Experience:

4-7 years of proven experience in SEO and Social Media Management
*

SEO Tools:

Proficiency with Ahrefs, SEMrush, Moz, or similar.

Social Tools:

Experience with scheduling tools (Buffer, Hootsuite, or Sprout Social) and basic design tools (Canva or Adobe Express).

Technical Knowledge:

Basic understanding of HTML/CSS and CMS platforms like WordPress or Webflow.

Writing:

Exceptional command of English with the ability to write catchy captions and SEO-friendly headlines. Working with AI Tools.
Job Type: Full-time

Pay: ?60,000.00 - ?70,000.00 per month

Work Location: In person