Job Description

Job Title: Digital Marketing SpecialistJob Summary

We are seeking a results-driven

Digital Marketing Specialist

to plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate will have strong expertise in

performance marketing, branding, content strategy, video creation/editing

, and lead management, with a data-driven mindset to continuously improve ROI and ROAS.

Key ResponsibilitiesDigital Advertising & Performance Marketing

Understand and analyze how

ad creative elements perform

across different objectives such as

traffic, conversions, and engagement

. Track, analyze, and report

key performance metrics

, revenue impact, and paid advertising initiatives on a

weekly and monthly basis

. Plan, execute, and optimize

paid ad campaigns

across platforms (Google, Meta, YouTube, etc.) to improve

ROAS consistently

. Conduct

market analysis and competitor ad benchmarking

to identify opportunities. Create

customer personas

, conversion funnel strategies, and lead journeys. Handle end-to-end

ad campaign setup, optimization, maintenance, and scaling

. Implement

lead automation systems

and monitor lead quality and conversion.
Content, Branding & Video Creation

Develop and execute

branding and content strategies

aligned with business goals. Manage the complete content process: Competitor Analysis Content Curation Content Creation Content Calendar Planning Content Approval & Final Approval Content Distribution & Engagement Create

high-quality creative deliverables

, including:

YouTube content

(scripts, videos, shorts, reels)

Instagram content

(posts, reels, stories)

Facebook content

(posts, creatives, videos)

Edit and produce videos

for ads, social media, YouTube, and promotional campaigns. Collaborate with design and marketing teams to deliver

engaging visual and video content

. Ensure brand consistency across all digital platforms.
Lead Nurturing & Conversion

Manage

lead follow-ups

, nurturing workflows, and audience engagement. Coordinate with internal teams to ensure

final confirmation and closure

of qualified leads. Analyze lead performance and optimize strategies for higher conversion rates.
Innovation & Growth

Experiment with

new digital marketing strategies, tools, platforms, and best practices

. Stay updated with

digital marketing trends, algorithms, and emerging technologies

. Proactively recommend improvements to keep the company

ahead of competitors

.
Required Skills & Qualifications

Any bachelor's degree

(marketing, media, business, design, or related fields preferred).

2+ years of hands-on experience

in digital marketing or performance-driven marketing roles. Strong experience with

Meta Ads Manager (Facebook & Instagram Ads)

and paid advertising platforms. Working knowledge of

Google My Business (GMB)

optimization, local SEO, and business profile management. Hands-on experience with

SEO tools

such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, or similar platforms. Proficiency in

CMS platforms

including

WordPress, Squarespace, CMS Hub

, or equivalent tools. Experience in

video editing and digital content creation

for social media, ads, and YouTube platforms. Strong analytical skills to track, interpret, and optimize

campaign performance, traffic, leads, and conversions

. Creative and innovative thinker with a strong eye for detail, trends, and audience behavior. Excellent

interpersonal, verbal, and written communication skills

. Ability to manage

multiple projects, deadlines, and campaigns

independently in a fast-paced environment. Familiarity with additional tools such as

Canva, Adobe Creative Suite, Meta Business Suite, Google Ads, CRM tools, and automation platforms

is a strong advantage.
Job Type: Full-time

Pay: From ?15,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 1 year (Preferred) total work: 1 year (Preferred)
Work Location: In person