Job Description

Key Responsibilities

SEO (Search Engine Optimization)

Perform keyword research, competitor analysis and SEO audits Optimize website content, meta tags, URLs and images (On-page SEO) Implement Off-page SEO strategies including backlink building Monitor website performance using tools like Google Analytics, Search Console, SEMrush, etc. Improve organic rankings, traffic and conversion rates Coordinate with content and web teams for SEO-friendly content
SMM (Social Media Marketing)

Manage and grow social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc.) Plan, create, and schedule engaging posts, reels and stories Run and optimize paid social media campaigns (Meta, LinkedIn Ads) Analyze performance metrics and prepare monthly reports Engage with followers, respond to comments and messages Stay updated with social media trends and platform updates
Other Digital Marketing Activities

Support content marketing and email campaigns Work on lead generation and brand awareness campaigns Track KPIs and ROI for all digital marketing efforts Collaborate with design and sales teams
Required Skills & Qualifications

Bachelor's degree in Marketing, Digital Media or related field Proven experience in SEO & Social Media Marketing Hands-on experience with SEO tools and social media analytics Knowledge of Google Ads is an added advantage Good communication and content understanding skills Creative thinking with a data-driven approach
Job Types: Full-time, Permanent

Pay: From ?20,000.00 per month

Benefits:

Health insurance
Experience:

Digital marketing: 2 years (Required)
Location:

Coimbatore, Tamil Nadu (Required)
Work Location: In person